An Investigation of the Factors That Motivate Users to Participate in Online Communities

Abstract

The objective of this research is to contribute to the understanding of the online community by empirically examining the major factors motivating online community members to participate and actively contribute to their communities. In pursuing this endeavor, a comprehensive conceptual model of motivations that drive online community participation is developed based on an extensive revision of the existing relevant literature. However, modest research had been conducted to understand the online participant's motivation to participate in online communities. Thus, the current research model will enhance understanding and add to the relevant existing knowledge by categorizing digital user's motivation to participate in online communities, through the employment of Maslow's hierarchy of needs theory and Herzberg's two-factor theory. The paper used a deductive methodological approach adopted.

[Retracted] On the Innovation Mechanism and Communication Path of Philosophical Thinking in Innovative Community Environment

“…The highly iterative technology has brought about great changes in the traditional mode of production, academic and scientific research cooperation [ 2 ]. In order to match the rapidly changing market environment and business model and pursue rapid access to the market, the traditional hierarchical management mode in technology-oriented enterprises is more changed to problem-solving or project team decision-making [ 3 ]. As a social system, the industrial innovation system is essentially a unified presentation of the patterned relationship network between different individuals and organizations.…”