Environmental issues are among the most challenging problems affecting living conditions of urban population in nowadays’ Russia, and, therefore, are the most crucial questions needed solution under current industrial conditions. One of the main weaknesses of the contemporary Russian cities’ aesthetical appearance is the insufficient protection of buildings from atmospheric phenomena, viz. temperature, humidity, precipitations, etc. In addition, industrial emissions are the second main cause impeding the durability of urban buildings’ coatings. The given article describes new techniques in producing masonry and protective paints’ production in Chelyabinsk Region. The traditional technique of paints coatings’, e.g. liquid glass’, manufacture, is researched, with its weak points described, and new techniques proposed. The influence the composition of the raw material on basic properties of masonry paints under different condition is studied. The application of new techniques utilizing industrial emissions in urban areas can solve the above-listed problems, which also, in addition with the basic physical and chemical properties’ improvement, will obtain masonry paints having reduced cost and increased hardness.