We show how massive/gauged maximal supergravities in 11 − n dimensions with SO(n − l, l) gauge groups (and other non-semisimple subgroups of Sl(n, R)) can be systematically obtained by dimensional reduction of "massive 11-dimensional supergravity". This series of massive/gauged supergravities includes, for instance, Romans' massive N = 2A, d = 10 supergravity for n = 1, N = 2, d = 9 SO(2) and SO(1, 1) gauged supergravities for n = 2, and N = 8, d = 5 SO(6 − l, l) gauged supergravity. In all cases, higher p-form fields get masses through the Stückelberg mechanism which is an alternative to self-duality in odd dimensions.