An Open Source Web-Mapping System for Tourism Planning and Marketing

Abstract

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Geospatial analytics for federally managed tourism destinations and their demand markets

“…Each zip code with a reservation is then matched with secondary datasets representing consumer behaviors, market demographics, and socioeconomic characteristics. For details regarding GIS functionality of MMC including software components, workflow, handling and coding of zip code input, and output mapping, see Supak et al (2014).…”

“…A third national park, Canyonlands (CLNP), was selected because of its relatively high median travel distance. Each of the three national park regions has a distinct distribution of origin-destination distances, which are further investigated in a series of visualizations created using the MapMyClients (MMC) application (Supak et al, 2014). This application allows for direct uploading of transactional or tabular datasets as spreadsheets at the zip code scale.…”

“…Both the web-based mapping application described in Supak et al (2014) and traditional desktop GIS were utilized in the process of converting 7.5 million overnight accommodation reservations into actionable intelligence. For the national dataset spanning eight years prior to the national recession of 2008, geospatial supply and demand was visualized by facility and visitor origin utilization frequency as well as distance traveled using traditional desktop GIS.…”

“…However, less sophisticated approaches for characterizing tourists of a particular destination are often preferred by destination managers who desire data-driven market and management decisions. One such approach is to geographically define existing market areas and to create customer profiles based on the demographics of the residents living within those market areas (Supak, Devine, Brothers, Rozier Rich, & Shen, 2014). Unfortunately, market area definition and subsequent customer profiling cannot be accomplished for tourism destinations by simply defining distance rings or drive-time polygons with respect to an attraction (typical in other forms of retail), but rather they should include more precise techniques that account for the geographic dispersion of tourists to a destination (Miller, 2008).…”

3d Geomarketing Segmentation: A Higher Spatial Dimension Planning Perspective

“…The uses of GIS in marketing and business can be seen in various studies. For example, (Supak et al, 2014) using GIS as a decision support tool for tourism planning and marketing. From the system users can easily visualize and analyze spatial distribution of visitors along with demographic information.…”