2013
DOI: 10.1017/s0140525x12003196
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An opportunity cost model of subjective effort and task performance

Abstract: Why does performing certain tasks cause the aversive experience of mental effort and concomitant deterioration in task performance? One explanation posits a physical resource that is depleted over time. We propose an alternate explanation that centers on mental representations of the costs and benefits associated with task performance. Specifically, certain computational mechanisms, especially those associated with executive function, can be deployed for only a limited number of simultaneous tasks at any given… Show more

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Cited by 1,111 publications
(1,369 citation statements)
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References 237 publications
(355 reference statements)
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“…Our findings also upheld the predictions of the opportunity cost model by Kurzban et al (2013) , which projects that, in general, attentional resources are allocated to compelling tasks. Our study suggests that, in the driving context, such compelling tasks include gamified anticipatory or fuel efficient driving.…”
Section: Resultssupporting
confidence: 70%
See 4 more Smart Citations
“…Our findings also upheld the predictions of the opportunity cost model by Kurzban et al (2013) , which projects that, in general, attentional resources are allocated to compelling tasks. Our study suggests that, in the driving context, such compelling tasks include gamified anticipatory or fuel efficient driving.…”
Section: Resultssupporting
confidence: 70%
“…These results upheld the predictions of the opportunity cost model by Kurzban et al (2013) , which projects that, in general, attentional resources are allocated to compelling (or valuable) tasks. Our work indicates that this model holds true in the driving context.…”
Section: Task Engagement and Road Safety 29mentioning
confidence: 62%
See 3 more Smart Citations