“…In the beginning of this thesis, I referred to the opportunity cost model of subjective effort and task performance by Kurzban et al (2013) , which projects that, in general, attentional resources are allocated to "valuable," i.e., compelling or interesting, tasks. I furthermore referred to the work by Markey et al (2014) whose experiments demonstrated that engagement in repetitive computer based tasks can be increased through added challenge, performance feedback, and rewards.…”