An optimization model for products with limited production quantity

Teng, Hui-Ming; Hsu, Ping-Hui; Wee, Hui–Ming

doi:10.1016/j.apm.2014.10.013

Cited by 7 publications

(5 citation statements)

References 12 publications

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“…Our findings confirm that firms with marketing strategy and with sustainable concerns and green practices can indeed improve their sales in shopping festival [43]. As mentioned in our hypothesis, pricing strategy for a retailer which is performing under the framework of ISO 14000 is found to be positively related to sales increase [44][45][46]. Under this circumstance, people are easy to take impulsive purchasing behaviors though they are influenced by the low-income impact from the pandemic [3].…”

Section: Discussionsupporting

confidence: 82%

Effects of Marketing Strategy and Green Supply Chain Management on Double Eleven Shopping Festival Under COVID-19: A Synergy Perspective

Chen¹,

Wang²,

Wang³

2022

Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)

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The impacts of COVID-19 on supply chain system have been dramatic, reflecting that most supply chains both in China and across the world were insufficiently resilient when facing with multiple risks and changes in supply and demand. The pandemic itself and the strategies that organisations and firms have responded to it, provide opportunities to have an in-depth understanding of the supply chain management in China's context. Green supply chain management (GSCM) practices, integrating internal certification and external recovery strategies within the management process, may be the key to resolving the above problems. In this research, we first explored the strategies of marketing (e.g. price discount) in a special period, Double Eleven Shopping Festival which lasts from 1st November to 11th November. We selected JD as the online shopping platform for the reason that JD is one of the largest e-commerce platforms in China. Then, we tested the dependently and interdependently moderate effect of external GSCM practices (i.e. green recovery) and internal GSCM practices (e.g., green certification) and on the value of price promotion based on synergy theory. Using hierarchical regression, our results show that there is a positive relationship between discounts and sale changes. Both internal and external practices have a positive moderate effect on the value of marketing strategy. Furthermore, the internal and external GSCM practices are complementary in moderating the link between marketing strategy and firms' sales performance. There is an obvious boost of both demand and supply under the synergetic application of price discount strategies and GSCM practices even under the COVID-19 pandemic. These findings provide implications for Chinese organisations in how to respond to the disruptive challenges brought by COVID-19 by shifting their focus on GSCM practices.

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Section: Discussionsupporting

confidence: 82%

Effects of Marketing Strategy and Green Supply Chain Management on Double Eleven Shopping Festival Under COVID-19: A Synergy Perspective

Chen¹,

Wang²,

Wang³

2022

Proceedings of the 2022 3rd International Conference on Management Science and Engineering Management (ICMSEM 2022)

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“…And, under this case, the wholesale ticket prices to both retailers are gradually increasing with the increasing , implying that the greater the competition between the two retailers, the higher the wholesale ticket prices of the supplier to both retailers, which is similar to the retail ticket prices of the two retailers. In addition, the wholesale ticket prices of the supplier and the retail ticket prices of the two retailers in a larger number of cruise tickets case are always higher than that in a smaller number of cruise tickets case, which is consistent with [24].…”

Section: Numerical Analysissupporting

confidence: 77%

Joint Decision on Ordering and Pricing of Cruise Tourism Supply Chain with Competing Newsboy-Type Retailers

Shi

Liu

2018

Mathematical Problems in Engineering

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Cruise industry has recorded rapid expansion during the last decades, and it has substantial contribution to local economies. In this paper, we introduce a cruise tourism supply chain system consisting of one supplier and two newsboy-type retailers. We investigate the optimal decisions in a decentralized system from a game theoretical perspective and find out the optimal ordering and pricing strategies of both retailers and the optimal wholesale prices of the supplier with the limited number of cruise tickets and try to find out how the total profits should be allocated by the two retailers in the alliance case. Our framework involves two operational strategies, including inconsistent wholesale prices in the benchmark case and consistent wholesale price in the alliance case in which the two retailers have a virtual alliance, combining to one retailer. A numerical example compares the performance of the supply chain members and the system in two cases and finds that it is better for the two retailers to have a virtual alliance, combining to one retailer when the total amount of cruise tickets ordered by the two retailers is constrained by the total number of cruise tickets for the supplier, but it is not good choice for the two retailers to combine to one retailer when the total number of cruise tickets for the supplier does not constrain the total amount of cruise tickets ordered by the two retailers. In addition, the performance of the system in the alliance case is as good as that in the benchmark case when the total amount of cruise tickets ordered by the two retailers is constrained by the total number of cruise tickets for the supplier. However, when the total number of cruise tickets for the supplier does not constrain the total amount of cruise tickets ordered by the two retailers, the performance of the system in the benchmark case is better than that in the alliance case.

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“…Rarity is the tactic employed by e-commerce practitioners who make consumers think that they are competing with each other for limited number of products. Some scholars have shown that, due to limited production quantity, consumers would feel the value or uniqueness of the products and have a greater urgency to purchase them [18][19][20].…”

Section: Promotion Typesmentioning

confidence: 99%

“…The increase in restrictive conditions will cause changes in consumers' expectations and affect their judgment of the current state. A large number of studies show that in promotional activities, restrictive conditions will stimulate consumers' sense of urgency and anxiety, make them feel they are competing with others, and also affect consumers' expected emotional response, thus affecting their impulsive online shopping intention [17][18][19]. Impulsive traits are inherent characteristics of an individual.…”

Section: Models and Hypothesesmentioning

confidence: 99%

Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions

Luo

Zhou

Song

et al. 2021

JTAER

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Online shopping has developed rapidly, but recently, the sales of some online stores have suffered due to the decrease in people’s income caused by the epidemic. How to grasp the psychology and behavior of consumers and formulate effective marketing strategies is important for increasing sales. This paper puts forward a research model and eight hypotheses based on the research on the promotion situation and the types of products promoted on consumers’ impulse shopping, and uses regression analysis, t-test, stepwise regression and analysis of variance to conduct data analysis. The results show that online promotion has a significant impact on consumers’ willingness, and the anticipated regrets in different directions have totally different effect on willingness; the type of product promoted, and the impulsive characteristics of consumers play a moderating role; online promotion affects consumers’ impulsive online shopping intentions through the intermediary effect of expected regret. The influence of anticipated regrets on impulsive online shopping intention is proposed creatively, and the results also provide e-commerce merchants and customers with new insights in managing and treating online promotions. Managerial implications like controlling the duration of promotions and the number of preferential goods are put forward based on our analysis.

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An optimization model for products with limited production quantity

Cited by 7 publications

References 12 publications

Effects of Marketing Strategy and Green Supply Chain Management on Double Eleven Shopping Festival Under COVID-19: A Synergy Perspective

Effects of Marketing Strategy and Green Supply Chain Management on Double Eleven Shopping Festival Under COVID-19: A Synergy Perspective

Joint Decision on Ordering and Pricing of Cruise Tourism Supply Chain with Competing Newsboy-Type Retailers

Research on the Impact of Online Promotions on Consumers’ Impulsive Online Shopping Intentions

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