Permanent hair dyeing is a commonly practiced procedure to cover gray hair and obtain hair shades different from the natural hair color of the individual. Traditional permanent hair dyeing can improve the cosmetic appearance of the hair, but has been associated with complaints of damage to the hair shaft and weakening of its mechanical properties. Carefully formulated permanent hair dyes can decrease hair damage while producing the hair color desired by the consumer.Permanent hair dyes utilize oxidative chemistry requiring the initiation of a chemical reaction by mixing chemicals just prior to application. These dyes typically contain 6%-9% hydrogen peroxide and ammonia as an alkalizing agent to increase the pH of the final product. 1 This allows the hair dye to penetrate the cuticle and cortex, but also can produce hair shaft damage and scalp irritation and a pungent smell. This research examined a unique type of permanent hair dye without ammonia. The ammonia was replaced with monoethanolamine (MEA), which possesses less odor and may be less irritating. MEA still allows the hair dye to penetrate through the cuticle to the cortex. 2 Another problem with traditional permanent hair dyes is the possibility of allergic contact dermatitis to paraphenylenediamene (PPD). 3 PPD is used in many permanent hair dyes as a dye precursor in most black, brown, and blonde shades. The present study