An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending

Knoeferle, Klemens; Paus, Vilhelm; Vossen, Alexander

doi:10.1016/j.jretai.2017.06.004

Cited by 58 publications

(32 citation statements)

References 64 publications

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“…Several studies have demonstrated that a range of consumer behaviours tend to become somewhat entrainment toward the tempo of the background music (Roballey, McGreevy, Rongo, Schwantes, Steger, Wininger, & Gardner, 1985; see also Knoeferle, Paus, & Vossen, 2017). For instance, participants in laboratory studies drink more rapidly when high (rather than low) tempo music is played.…”

Section: Musical Tempomentioning

confidence: 99%

Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review

et al. 2019

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Food product-extrinsic sounds (i.e., those auditory stimuli that are not linked directly to a food or beverage product, or its packaging) have been shown to exert a significant influence over various aspects of food perception and consumer behaviour, often operating outside of conscious awareness. In this review, we summarise the latest evidence concerning the various ways in which what we hear can influence what we taste. According to one line of empirical research, background noise interferes with tasting, due to attentional distraction. A separate body of marketing-relevant research demonstrates that music can be used to bias consumers’ food perception, judgments, and purchasing/consumption behaviour in various ways. Some of these effects appear to be driven by the arousal elicited by loud music as well as the entrainment of people’s behaviour to the musical beat. However, semantic priming effects linked to the type and style of music are also relevant. Another route by which music influences food perception comes from the observation that our liking/preference for the music that we happen to be listening to carries over to influence our hedonic judgments of what we are tasting. A final route by which hearing influences tasting relates to the emerging field of ‘sonic seasoning’. A developing body of research now demonstrates that people often rate tasting experiences differently when listening to soundtracks that have been designed to be (or are chosen because they are) congruent with specific flavour experiences (e.g., when compared to when listening to other soundtracks, or else when tasting in silence). Taken together, such results lead to the growing realization that the crossmodal influences of music and noise on food perception and consumer behaviour may have some important if, as yet, unrecognized implications for public health.

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Section: Musical Tempomentioning

confidence: 99%

Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review

et al. 2019

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“…In addition, the results show that contour (irregular vs regular) conveys the same brand perceptions as tempo (fast vs slow). Existing research has shown that, used in a retail setting, fast tempo can increase sales (Knoeferle et al, 2017). However, fast tempo sometimes induces perceptions of stress and hassle (Zhu and Meyers-Levy, 2005).…”

Section: Managerial Implicationsmentioning

confidence: 99%

Typology of advertising music components and consumers’ responses to the brand

Zoghaib

2019

Recherche et Applications en Marketing (English Edition)

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The present research aims to explore the effects of advertising music components (MCs) on brand perception, attitude, and purchase intentions using the cross-fertilization between research in marketing and musicology. Previous research has shown that the MCs (e.g. tempo, mode, and timbre) of advertising music can influence brand perception. However, few MCs have been studied and without controlling the influence of all MCs. In addition, existing categorizations of MCs are not applied to advertising music and mainly focus on classical music. A preliminary study analyzing 125 advertising music pieces with musicologists provides a typology of advertising MCs and of induced brand perceptions. Four experiments then explore the effects of advertising MCs in different contexts (music in the foreground, music in the background with a neutral message, music in the background with a non-neutral message, and replication with a real, well-known brand). The research indicates the influence of each advertising MC on brand perception while controlling for all MCs. In particular, some MCs induce the same brand perception. Their perceptual influence remains the same when they are in the background or when they are incongruent. They can even change the perception of a well-known brand, as well as influence brand attitude and purchase intentions. Conceptual and methodological implications for research on music and brand management as well as managerial implications are discussed.

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“…De plus, les résultats montrent que le contour (irrégulier vs. régulier) transmet les mêmes perceptions de marque que le tempo (rapide vs. lent). Des recherches ont démontré que, utilisé dans un magasin ou un service, un tempo rapide pouvait augmenter les ventes (Knöferle et al, 2017). Cependant, un tempo rapide induit parfois des perceptions de stress et de gêne (Zhu et Meyers-Levy, 2005).…”

Section: Discussion Généraleunclassified

Typologie des composants de la musique publicitaire et réponses du consommateur envers la marque

Zoghaib

2019

Recherche et Applications en Marketing (French Edition)

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Résumé Cette recherche vise à explorer les effets des composants musicaux (CMs) de la musique publicitaire sur la perception de la marque, l’attitude et l’intention d’achat grâce à la fertilisation croisée entre la recherche en marketing et la musicologie. Des recherches antérieures ont démontré que les CMs (i.e., le tempo, le mode, ou le timbre) de la musique publicitaire pouvaient influencer la perception de la marque. Cependant, peu de CMs ont été étudiés et sans contrôler l’influence des autres CMs. En outre, les catégorisations existantes de CMs ne sont pas appliquées à la musique publicitaire et se concentrent principalement sur la musique classique. Une étude préliminaire analysant 125 musiques publicitaires avec des musicologues fournit une typologie des CMs publicitaires et des perceptions de marque induites. Quatre expérimentations explorent ensuite les effets des CMs publicitaires dans différents contextes (musique au premier plan, musique à l’arrière-plan avec un message neutre, musique à l’arrière-plan avec un message non neutre, réplication avec une marque réelle et très connue). La recherche indique l’influence de chaque CM publicitaire sur la perception de la marque tout en contrôlant tous les CMs. En particulier, certains CMs induisent la même perception de la marque. L’influence perceptuelle des CMs reste la même lorsqu’ils sont à l’arrière-plan ou non congruents. Ils peuvent même changer la perception d’une marque très connue, ainsi qu’influencer l’attitude envers la marque et l’intention d’achat. Finalement, cet article présente les implications conceptuelles et méthodologiques pour la recherche sur la musique et en management de marque ainsi que les implications managériales relatives à la musique publicitaire.

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An Upbeat Crowd: Fast In-store Music Alleviates Negative Effects of High Social Density on Customers’ Spending

Cited by 58 publications

References 64 publications

Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review

Extrinsic Auditory Contributions to Food Perception & Consumer Behaviour: an Interdisciplinary Review

Typology of advertising music components and consumers’ responses to the brand

Typologie des composants de la musique publicitaire et réponses du consommateur envers la marque

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