An updated overview of research published in the International Marketing Review

Abstract

Purpose -The purpose of this paper is to analyze the 29 years of research published in International Marketing Review (IMR) since its inception. Design/methodology/approach -A brief editorial history of the journal is chronicled, and its output is discussed. Special attention is focused upon journal content, authorship analysis, and methodological issues. Findings -The authors find: IMR publishes articles that often focus on export and global marketing, with consumer behavior and branding being the fastest growing content areas; IMR's frequent contributors consist of world renowned experts in international marketing and business and have become more diverse; and the authors of IMR use a wide variety of data collection and analysis methods.Research limitations/implications -The authors conclude that IMR exhibits the characteristics of a mature and leading journal in the field of international business. To assist IMR in maintaining its significant impact on marketing scholarship, the paper outlines some possible directions for the future. Originality/value -This article analyzes the 29 years of research published in International Marketing Review (IMR) since its inception. To assist IMR in maintaining its significant impact on marketing scholarship, it also outlines some possible directions for the future.

AT 21—TheJBBMComes of Age: Assessment and Outlook

“…To determine the contours of the article, that is, to set off the JBBM celebration, we carefully examined the articles that formed part of the celebrations at the Journal of Marketing, Journal of Public Policy & Marketing, and Journal of Marketing Research. We also looked at the article (Malhotra, Wu, and Whitelock 2013) that reviewed the research articles published in International Marketing Review during its first 30 years. Table 1 presents the array of analytic techniques and methods used in the articles celebrating the special anniversaries of these sister journals.…”

“…In looking at the journal output, marketing scholars (Malhotra et al 2013;Huber et al 2014) have focused on the number of papers published each year and the average page length of the articles. Trends can be detected as well, by looking at these metrics over the years.…”

“…Content of the articles has received much attention in several of these journals. Malhotra et al (2013) used judges to sort content of the International Marketing Review (IMR) articles into 30 categories and then examined the presence of these categories over time. Content of Journal of Marketing Research (JMR) articles has been examined through index subjects and abstract topics by Huber et al (2014) who reached the conclusion that the two taxonomies derived are largely consistent.…”

“…Co-authorship of articles published in IMR has been examined and the most prolific authors have been identified by Malhotra et al (2013). JMR reviews range beyond the examination of co-authorship patterns and examine the research productivity of authors (Huber et al 2014), contributions of early stage scholars (Mahajan and Venkatesh 2014), and even the university affiliations of authors (Montgomery 2014).…”

“…Methodological issues tackled in published research have been examined in the IMR review (Malhotra et al 2013). The review paper by Lehmann, McAlister, and Staelin (2011) was an exception in the sense that it was based on a survey of authors who published in the Journal of Marketing.…”