Analisa Pemasaran Bank Sampah Dengan Pendekatan Analisis Swot Studi Kasus Pada Bank Sampah Dinas Lingkungan Hidup Kota Pematangsiantar

Abstract

This study aims to: Know how the marketing strategy at Bank Sampah in Pematangsiantar City Environmental Service. This research was conducted at Bank Sampah in Pematangsiantar City Environmental Service. Using qualitative descriptive methods, using interviews, documentation, and observation. The results of this study are obtained from the results of using a SWOT analysis (EFAS - IFAS): which shows that Bank Sampah in the Environmental Service can increase and develop the level of sales of household waste by offering various advantages and qualities made by the environmental service at the main Bank Sampah of Pematangsiantar city