Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

Ajismanto, Fahmi; Widyanto, Andika

doi:10.25126/jtiik.2020763791

Cited by 3 publications

(3 citation statements)

References 11 publications

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“…Koordinat diagram cartesius ditentukan untuk mengidentifikasi titik koordinat (x,y) pada diagram SWOT mengetahui posisi kuadran dan strategi terbaik. Titik koordinat diagram cartesius didapatkan dari total skor SW (koordinat analisis internal) dan total skor OT (koordinat analisis eksternal) (Ajismanto & Widyanto, 2020). Pada gambar diagram cartesius (Gambar 1) diketahui bahwa poklahsar berada pada kuadran I dengan strategi agresif dengan rumusan kombinasi strategi matriks SWOT yang diutamakan dari strategi SO dan diikuti dengan strategi WO, ST, dan WT (Tabel 6).…”

Section: B Identifikasi Strategi Relevanunclassified

Strategi Pemasaran Dalam Masa Pandemi: Pelajaran dari Kelompok Pengolah dan Pemasar (Poklahsar) Hasil Perikanan di Kabupaten Banyumas

Putri,

Ihsanuddin,

Kusdiarti

et al. 2023

Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan

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Pandemi COVID-19, yang berdampak pada penurunan aktivitas sampai dengan kegagalan bisnis, memberi pelajaran berharga bagi keberhasilan pengembangan usaha Kelompok Pengolah dan Pemasar (Poklahsar). Hasil Perikanan di Kabupaten Banyumas melalui penerapan strategi SO (Strenght-Opportunities). Penelitian ini merupakan studi kasus yang dilaksanakan di Kecamatan Kedungbanteng, Kecamatan Kembaran, dan Kecamatan Sokaraja, Kabupaten Banyumas pada bulan April sampai dengan Mei 2021. Tujuan penelitian untuk mengkonfirmasi validitas strategi keberhasilan poklahsar Banyumas dalam mengatasi dampak pandemi. Data utama diperoleh melalui konsultasi dengan pejabat Dinas Pertanian dan Perikanan (DPP) Kabupaten Banyumas, dan wawancara dengan anggota poklahsar melalui teknik purposive sampling. Poklahsar diwakili oleh pengurus dan/atau anggota aktif yang pada umumnya adalah perempuan berusia usia 20–60 tahun, yang melakukan usaha pengolahan nila, lele, gurami, tuna, dan salmon. Dilakukan pengambilan sampel sebanyak 10 responden dari total 37 anggota dari lima poklahsar aktif sesuai dengan kriteria yang telah ditentukan. Pokok analisis pertama adalah rekonstruksi strategi yang diterapkan oleh masyarakat pada masa pandemi Covid-19, melalui analisis SWOT. Analisis SWOT didasarkan pada hasil identifikasi aspek-aspek kekuatan, kelemahan, peluang, dan ancaman yang relevan dengan situasi. Analisis kedua adalah pengukuran kinerja dari strategi tersebut, melalui analisis usaha poklahsar terkait. Hasil menunjukkan bahwa: (i) strategi Strenght-Opportunities terbukti valid dan sesuai dengan analisis SWOT yang didasarkan pada pada aspek-aspek internal dan eksternal terkait, (ii) analisis usaha menunjukkan kinerja finansial positif, yang mengindikasikan berjalannya strategi yang diterapkan. Implikasi kebijakan dari kesimpulan ini adalah bahwa strategi tepat yang menyertakan pertimbangan segenap aspek relevan sangat penting untuk menunjang keberhasilan pelaku usaha untuk menghadapi situasi sulit seperti pandemi. Tittle: Marketing Strategy During a Pandemic: Lessons from Fishery Product Processors and Marketers Group (Poklahsar) in Banyumas RegencyThe impact of the COVID-19 pandemic on reducing activity to the point of business failure provided valuable lessons for the successful development of the Fishery Product Processing and Marketing Group (Poklahsar) business in Banyumas Regency through the implementation of the Strenght-Opportunities strategy. This research is a case study conducted in Kedungbanteng, Kembaran, and Sokaraja Districts, Banyumas Regency from April to May 2021. The aim is to confirm Poklahsars’ successful strategy to overcome the pandemic impact. The primary data was obtained through consultation with the Agriculture and Fisheries Agency (DPP) officials of Banyumas Regency, and interviews with Poklahsars’ members using a purposive sampling technique. Poklahsars were represented by the active members who are generally women aged 20–60 years, operating processing businesses of tilapia, catfish, gourami, tuna, and salmon. Sampling was conducted from 10 respondents from 37 members from five active Poklahsars according to predetermined criteria. The strategy-implemented reconstruction of the community during the pandemic through a SWOT analysis. SWOT analysis is based on the identification of strengths, weaknesses, opportunities, and threats to the situation. The strategy performance was measured through Poklahsars’ business analysis. The results show that: (i) the Strength-Opportunities strategy is proven to be valid by the SWOT analysis based on internal and external aspects, (ii) the business analysis shows positive financial performance, which indicates the strategy accomplishment. The policy-implication conclusion is that an appropriate strategy that includes all relevant aspects of consideration is essential to support the businesses actor’s success in dealing with the pandemic.

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Section: B Identifikasi Strategi Relevanunclassified

Strategi Pemasaran Dalam Masa Pandemi: Pelajaran dari Kelompok Pengolah dan Pemasar (Poklahsar) Hasil Perikanan di Kabupaten Banyumas

Putri,

Ihsanuddin,

Kusdiarti

et al. 2023

Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan

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“…Meskipun demikian keberlanjutan UMKM menjadi masalah yang perlu diperhatikan ditengah lingkungan usaha yang semakin dinamis dan kompetitif terutama UMKM yang berada di Palembang. Hal ini dikarenakan banyak UMKM di Palembang yang masih belum memanfaatkan sumberdaya yang dapat digunakan untuk mengaktualisasikan potensi pertumbuhan UMKM itu sendiri (Ajismanto & Widyanto, 2020)Termasuk dengan praktik pelaporan keuangan yang tidak diadopsi dengan benar dan sempurna. Akibatnya memperlambat para pelaku UMKM dalam pengambilan keputusan (Zotorvie, 2017).…”

Section: Pendahuluanunclassified

The Effect of Financial Accounting Practices and Management Accounting Practices on MSME’s Economic sustainability

Pratiwi,

Febrianty,

Febrina

et al. 2022

Owner

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This study aims to find empirical evidence regarding the level of adoption of financial accounting practices, assessment of accounting practices to MSMEs, and to see the correlation between financial accounting practices and management accounting practices of MSMEs in Palembang. Total of 1,103 MSMEs registered at Cooperatives and Micro, Small and Medium Enterprises Office is the research population. The sampling technique used the Taro Yamane formula to determine the size of the sample. After obtaining the number of samples, the random sampling method was used to select the MSMEs that were used as research samples. The precision of the sample used in this study was 0.2 and the research sample obtained was 50 samples. The data analysis method used was descriptive statistics and simple and multiple linear regression with a significance level of 0.05. The result is that there is a significant positive effect between financial accounting practices and management accounting on economic sustainability with a probability of 0.006 < 0.005. The most widely adopted financial accounting practice is the recording of sales and purchase transactions, while the most widely used management accounting practice is in operational budget planning.

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“…Some advantages of Small and Medium Enterprises (SMEs) compared to large businesses are flexibility and the ability to adapt to rapidly changing market conditions compared to large-scale companies, which are generally bureaucratic (Himawan, 2019;Maretha et al, 2018;Mulyono & Kresnaini, 2016). However, the weakness of the small is related to marketing problems that are commonly faced are competitive pressures, both in the domestic market from similar products made by prominent and imported entrepreneurs, as well as in the export market (Ajismanto & Widyanto, 2020;Meliala et al, 2016). In addition, the limitations of small businesses are limited human resources in the aspects of entrepreneurship, management, production techniques, product development, quality control, accounting, machinery, organization, data processing, marketing techniques, and market research Other research findings also state that small businesses need to be considered because they have a strategic role in national economic development (Crespo et al, 2020;Guevara & Thiagarajan, 2019;Singh et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Topic Modelling Application for Determining Competitiveness Factors of the Small Business Firms

Masyhuri¹

2022

IJSSB

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Small and medium enterprises play an important role worldwide, in both developed and developing countries. A big part of the problem of small businesses today is competing and maintaining their business among competitors. This study aims to generate a theme of competitiveness from textual data by introducing topic modelling as a research approach. This type of research is quantitative research. This study uses a quantitative approach and descriptive analysis using the Mallet Topic Modelling program as an analytical tool. Ten themes have been identified, including two topics Understanding Entrepreneurship and Entrepreneurship Networks; and Conditions of Industry and Learning Organizations have the highest proportion of topic composition. These topics are used to understand the competitive factors between internal and external small businesses. This study uses the Mallet Topic Modelling Tool program, and ten factors of small business competition can be identified. The results of this study can provide a new area for future research directions. At the same time, entrepreneurs and business people can obtain competitive factors suitable for their business s sustainability.

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Analisa Strategi Teknologi Informasi Pemasaran UKM Kuliner di Media Sosial Menggunakan Metode SWOT

Cited by 3 publications

References 11 publications

Strategi Pemasaran Dalam Masa Pandemi: Pelajaran dari Kelompok Pengolah dan Pemasar (Poklahsar) Hasil Perikanan di Kabupaten Banyumas

Strategi Pemasaran Dalam Masa Pandemi: Pelajaran dari Kelompok Pengolah dan Pemasar (Poklahsar) Hasil Perikanan di Kabupaten Banyumas

The Effect of Financial Accounting Practices and Management Accounting Practices on MSME’s Economic sustainability

Topic Modelling Application for Determining Competitiveness Factors of the Small Business Firms

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