2020
DOI: 10.6008/cbpc2237-9290.2020.002.0009
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Análise de swot do setor florestal na região serrana do estado de Santa Catarina

Abstract: O presente estudo teve como objetivo a análise do setor florestal na Serra Catarinense, através da ferramenta SWOT. Para a coleta dos dados, foi utilizado um questionário semiestruturado de avaliação para a obtenção das opiniões dos entrevistados acerca de questões relevantes que refletem os pontos fortes e fracos, as oportunidades e as ameaças ao setor florestal na região da serra catarinense. Foram entrevistas 6 pessoas diretamente ligadas ao setor florestal na região da serra catarinense, representando os s… Show more

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“…In order to guarantee competitiveness in the internal and external markets, it is necessary to increase the organization and qualification of the production chain by making use of techniques aimed at improving management aspects and zootechnical indices. The SWOT analysis, developed by Kenneth Andrewes and Roland Christensen, two professors at Harvard Business School, is applied to several fields (Scheidegger, Gaudêncio, Favaretto, & Silva Lima, 2015;Dzonzi-Undi & Li, 2015;Sousa et al, 2019;Guedes et al, 2019;Aquino, Silva, Neto, Oliveira, & Soares, 2020); it stands for Strengths, Weaknesses, Opportunities and Threats and has the following meanings: Strengths are all the positive characteristics that stand out in the institution and that help it fulfill its purpose; Weaknesses are all the negative characteristics in the institution that make it harder for it to fulfill its purpose; Opportunities are all predictable external factors for the future that, if they occur, will positively affect the company's activities; and Threats are predictable external factors for the future that, if they occur, will negatively affect the organization (Aquino et al, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…In order to guarantee competitiveness in the internal and external markets, it is necessary to increase the organization and qualification of the production chain by making use of techniques aimed at improving management aspects and zootechnical indices. The SWOT analysis, developed by Kenneth Andrewes and Roland Christensen, two professors at Harvard Business School, is applied to several fields (Scheidegger, Gaudêncio, Favaretto, & Silva Lima, 2015;Dzonzi-Undi & Li, 2015;Sousa et al, 2019;Guedes et al, 2019;Aquino, Silva, Neto, Oliveira, & Soares, 2020); it stands for Strengths, Weaknesses, Opportunities and Threats and has the following meanings: Strengths are all the positive characteristics that stand out in the institution and that help it fulfill its purpose; Weaknesses are all the negative characteristics in the institution that make it harder for it to fulfill its purpose; Opportunities are all predictable external factors for the future that, if they occur, will positively affect the company's activities; and Threats are predictable external factors for the future that, if they occur, will negatively affect the organization (Aquino et al, 2020).…”
Section: Introductionmentioning
confidence: 99%