Bearing in mind the growing dynamism of the market, this article arose from the need to identify investments in the financial market that provide capital gain and profitability, as idle money does not change people’s economic situation. In this context, the following guiding question arose: what are the investment alternatives available in the Brazilian market that provide capital gain and profitability? In this way, the objective is to briefly report some investment alternatives, namely: public bonds, private bonds, shares, investment funds and savings. For this, the bibliographic review was adopted as a methodology. As a result, it was observed that saving allows the accumulation of unspent income. However, the investor who hopes to gain more value by making his resources available in the market should opt for other alternatives, such as government bonds, private bonds, shares and investment funds. However, although the earning alternatives are varied, in some of them, the exposure to risk is greatly increased, which constitutes a challenge for the selection of securities and other assets in which to invest. Finally, the analysis presented indicated that investment alternatives to obtain capital and profitability gains must observe certain premises, such as: investment liquidity; the calculation formula to decide in fraction of a second; the feasibility of acquiring or selling assets.