Análise dos constructos comportamentais do empreendedorismo sustentável de estudantes universitários brasileiros

Abstract

Research on entrepreneurial intention stands out in the academic context and addresses several determinants related to the behavioral nature influencing entrepreneurship. Consequently, the following behavioral constructs were used for sustainable entrepreneurship: attitude towards self-employment; orientation towards sustainability; propensity to innovate; barriers and facilities for entrepreneurial activities; and entrepreneurs in the immediate family. This study aimed to analyze the influence of the behavioral constructs of sustainable entrepreneurship on the entrepreneurial intentions of university students. Based on a sample of 318 students enrolled on an administration course at the Federal University of Ceará, statistical techniques of data analysis were applied, namely factorial analysis, inferential statistics (t-test and Mann-Whitney test), logistic regression and Classification and Regression Trees (CART). Three hypotheses were constructed in this study based on the literature: (i) there is a positive influence between the orientation towards the sustainability of university students and their entrepreneurial intention, (ii) there is a positive influence between the propensity to innovate and the entrepreneurial intention of the university students, and (iii) having entrepreneurs in the immediate family contributes positively to the entrepreneurial intent of university students. It was noted that, in general, students most likely to have entrepreneurial intent are those most concerned with environmental issues, that are stimulating and original, and have immediate relatives that are entrepreneurs.

Sustainability, Innovation, and Entrepreneurship: A Research with Administration and Secretariat Students

“…In view of these analyses, it is noteworthy that both courses show a statistically significant association between EI and an entrepreneurial family, which is indicated by the significance of the chi-square test, with p values lower than 0.05. There is, therefore, evidence to infer that entrepreneurial family members do have an influence on EI, which denotes the non-rejection of H2: Entrepreneurial family members positively influence the EI of students in the Administration and Executive Secretariat courses; this supports the findings of Ching and Kitahara (2015); Loiola, Gondim, Pereira and Ferreira (2016); Paiva, Bandeira and Soares (2016); and Paiva et al (2018), with the latter research also carried out with Brazilian university students.…”

Between sustainability and innovation: Relations with an entrepreneurial intention in Brazil and Spain

“…The objective is for entrepreneurs to incorporate sustainable practices into their business ventures, thereby fostering socio-environmental responsibility and generating benefits for the economy, society, and the environment (Hummels & Argyrou, 2021;Shepherd & Patzelt, 2011). Kuckertz and Wagner (2010), Vuorio, Puumalainen and Fellnhofer (2018), Paiva et al (2019) and Romero-Colmenares and Reyes-Rodríguez (2022) affirm that entrepreneurship, in its connection with sustainability, has the potential to impact vulnerable segments of society, yielding direct benefits aligned with sustainable development.…”

“…To explore the connection between innovation, as driven by an individual's propensity for innovation, and entrepreneurial intention, the Adaptation-Innovation Theory proposed by Kirton (1976) is adopted. This theory is particularly relevant in research that aims to measure an individual's innovative propensity (Douglas, Shepherd, & Venugopal, 2021;Kirton, 1976;Kuckertz & Wagner, 2010;Paiva et al, 2019;Subotic et al, 2018).…”

“…Spence, Gherib and Biwolé (2013) highlighted that individuals with a strong sustainability orientation are more likely to integrate sustainability aspects into their entrepreneurial endeavors. Paiva et al (2019) examined the influence of behavioral constructs of sustainable entrepreneurship on entrepreneurial intention, including sustainability orientation, innovation, and family influence. Additionally, Fatoki (2019) discovered that individuals who have orientations toward social and environmental issues in the context of entrepreneurship are more inclined to undertake them sustainably, thereby making an impact on sustainable development.…”

“…Kuckertz and Wagner (2010) defined sustainability orientation as a construct grounded in core beliefs concerning environmental preservation and social responsibility. It encompasses the principles of economic, ecological, and ethical sustainability (Kuckertz & Wagner, 2010), encompassing potential entrepreneurs' perceptions of social responsibility (Paiva et al, 2019;Wagner, 2012).…”