Análise Dos Encontros De Marketing Da Associação Nacional De Pós-Graduação Em Administração:um Estudo Bibliométrico Da Produção Científica De Marketing No Brasil

Abstract

The central purpose of this study is to identify the profile of the academic production of the publications that make up the annals of Marketing Meeting ANPAD (EMA). For this, we performed a bibliometric study was to sample the 739 articles approved in the seven editions of the meeting, which took place between 2004 and 2016. We identify the most productive authors as well as educational institutions that more populated editions of the event. We also identify the most cited work by the authors and the works published in the EMA, which had the highest academic impact. Analyzed through the exploratory factor analysis, the matrix of citations of articles 739 and identify a reasonable concentration around four main theoretical fields (consumer psychology, consumer behavior, consumer culture theory and Marketing Services).

Editorial: Falhamos no Que Fazemos ou Somos Ignorados Pelos Nossos Pares?

“…Não se trata de uma observação inusitada. De diferentes maneiras, ela já foi realizada antes (Vieira, 2003;Mazzon & Hernandez, 2013;Scharf, Schwingel & Franzon, 2013;Silva & Lopes, 2019;Vieira, 2019). Não obstante, é algo que desperta a atenção tendo em vista a sua continuidade.…”