2019
DOI: 10.35564/jmbe.2019.0005
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Análisis Comparado De La Satisfacción De Los Estudiantes Y Docentes en La Universidad Pública Española

Abstract: Los gestores de las universidades públicas deben saber que esperan y desean los stakeholders de la institución. Este objetivo es clave para tener docentes y estudiantes satisfechos y poder gestionar estrategias a corto, medio y largo plazo. Por ello, en este estudio se analiza los niveles de satisfacción de ambos grupos ayudando a identificar y aplicar acciones de mejora en la gestión. Para la obtención de la información se ha realizado una encuesta a 756 docentes y estudiantes de una universidad pública españ… Show more

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Cited by 5 publications
(3 citation statements)
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“…As access to information flows in other sectors, future research could compare dissatisfied consumer behavior across sectors. For example, the higher education sector (Appleton‐Knapp & Krentler, 2006; Martínez‐Navalón, Blanco‐González, & Del‐Castillo‐Feito, 2019), like the hospitality sector, is also exposed to continuous evaluation through online information. In line with Vargo and Lusch (2004, 2008) premises about the new dominant logic for marketing, the service industry may be a focus of interest for researchers to develop new advances in this field.…”
Section: Discussionmentioning
confidence: 99%
“…As access to information flows in other sectors, future research could compare dissatisfied consumer behavior across sectors. For example, the higher education sector (Appleton‐Knapp & Krentler, 2006; Martínez‐Navalón, Blanco‐González, & Del‐Castillo‐Feito, 2019), like the hospitality sector, is also exposed to continuous evaluation through online information. In line with Vargo and Lusch (2004, 2008) premises about the new dominant logic for marketing, the service industry may be a focus of interest for researchers to develop new advances in this field.…”
Section: Discussionmentioning
confidence: 99%
“…Consequently, this technique is widely applied as an effective tool for exploratory analysis Hair et al (2019). Using PLS‐SEM is also recommended when some of the variables analysed are composed of dimensions Martínez‐Navalón et al (2019), as well as when the model proposed by Henseler (2017) is used. The PLS‐SEM analysis was performed using SmartPLS 3.…”
Section: Methodology and Samplementioning
confidence: 99%
“…Legitimate, congruent institutions make the students improve the evaluation of a brand's authenticity (Fritz et al, 2017). However, in spite of how relevant legitimacy is for HE institutions, there are few empirical documents that take it into consideration (Del‐Castillo‐Feito et al, 2019; Martínez‐Navalón et al, 2019; Miotto et al, 2020). Hypothesis The legitimacy of an institution has a positive influence on loyalty.…”
Section: Theoretical Frameworkmentioning
confidence: 99%