Analisis dan Pengembangan Fitur Aplikasi Tokopedia menggunakan Metode Design Thinking

Syabani, Furqon Kautsar; Elanda, Anggi; Setiyani, Lila

doi:10.35969/inotek.v2i1.208

Cited by 3 publications

(4 citation statements)

References 4 publications

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“…Berikut adalah grafik terkait peringkat lima teratas marketplace di Indonesia berdasarkan jumlah total pengunjung pada tahun 2021: Gambar 1 Top 5 marketplace di Indonesia tahun 2021 berdasarkan total pengunjung bulanan Berdasarkan Gambar 1, Tokopedia menjadi marketplace dengan peringkat teratas dengan jumlah total pengunjung bulanan tertinggi dibandingkan marketplace lainnya. Tokopedia memiliki beberapa fitur seperti produk fashion, kecantikan, kesehatan, teknologi, travel, kuliner, hingga ke fitur jasa seperti pembayaran listrik, air, pajak, pembukaan rekening serta fitur Halal Corner yang berisi beberapa fitur jasa pembayaran zakat, wakaf, sedekah, dan masih banyak fitur menarik lainnya (Syabani, Elanda, and Setiyani 2022).…”

Section: Pendahuluanunclassified

“…Kenyamanan dan kemudahan serta berbagai fitur menarik dalam layanan marketplace memberikan dampak pada tingkat belanja konsumen yang semakin meningkat pula (Bahl dan Kesharwani, 2018). Penelitian Syabani et al (2022) menunjukkan bahwa saat ini marketplace menjadi sebuah platform yang memungkinkan konsumen untuk memenuhi kebutuhan pada semua tingkatan hierarki konsumsi. Konsumen dapat membeli barang-barang pokok (dharuriyyah), barang-barang sekunder (hajiyyah), dan juga barang-barang tersier (tahsiniyyah).…”

Section: Pendahuluanunclassified

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Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang)

Muslimah,

Vietha Devia SS

2023

JAM

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The advancement of technology in the era of digitalization offers convenience to consumers for quick and easy shopping through digital platforms such as marketplaces. Marketplaces provide various products and services, ranging from basic needs to luxury items. This convenience creates new opportunities and challenges in understanding consumer behavior, especially in terms of how a consumer's consumption patterns correspond with Islamic values in the context of meeting their needs. This research aims to analyze the determinants or factors influencing the consumption patterns of a Muslim consumer in meeting various levels of needs, such as financial literacy, hedonic motivation, technological proficiency, and price discounts. A case study was conducted on marketplace users in Malang City using a quantitative method and multiple linear regression analysis. The research results indicate that a consumer's financial literacy and technological proficiency, as well as the presence of price discounts, have an effect on their consumption patterns at the dharuriyyah, hajiyyah, and tahsiniyyah levels of need. However, hedonic motivation does not affect consumption patterns at all levels of needs. By understanding the effect of these factors on consumption patterns, this research offers valuable insights into how consumers perceive and prioritize their various needs in the ever-evolving digital environment.

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Section: Pendahuluanunclassified

Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang)

Muslimah,

Vietha Devia SS

2023

JAM

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“…Because before using the tracking feature [6]. Many people complain that the condition of the plant seeds is no longer fresh and many of the leaves are falling off, so with this tracking feature, customers don't need to worry about the condition of their plant seeds when they reach their destination [7].…”

Section: Introductionmentioning

confidence: 99%

UI/UX Design of Plant Seedling Sales and Tracking System Using Design Thinking Method

Muthia,

Setiawan,

Sukmasetya

2024

E3S Web Conf.

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In this developing era, technology is increasingly advanced and makes it easier for humans to help with their activities. After the Corona Virus Disease 2019 (COVID-19), people got used to online shopping. Another impact of the COVID-19 pandemic is that many people are interested in caring for plants. This new hobby has increased interest in plant seeds for plant sellers. Many of these plant fans buy plant seeds online. This application aims to help people who want to shop for plant seeds easily and with good quality. Because these plant seeds cannot be airtight for more than 5 days, we provide a feature to track orders so you can find out the location of the order. Therefore, this application is designed to provide solutions to make trading easier. In this design, we use the design thinking method which consists of empathizing, defining, ideating, prototyping, and testing. With the Design Thinking approach, the researcher successfully addressed user issues through the development of the Dagang.in application. The integration of features such as Tracking, Trade, Notifications, and others enhances the User Experience (UX) and User Interface (UI) of the Juragan Kebun application. Usability testing of the prototype with five respondents demonstrated success, reflected in a high satisfaction score of 4.5 out of 5.

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“…30 Responden yang dipilih oleh peneliti ialah karyawan PT. Gozco Terdapat tiga bagian dalam kuesioner ini, yaitu bagian identitas responden, multiple-choice questions, dan open-ended questions.Author : Putri Balkis 1) , Nia Oktaviani 2)Selain pertanyaan multiple-choice questions ada juga pertanyaan open-ended questions[18] yang diberikan kepada responden pertanyaan tersebut meliputi :1. Bagaimana pendapat anda tentang tampilan visual dari website tersebut?…”

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Re-Design User Interface Website PT. Gozco Menggunakan Design Thinking

Putri Balkis,

Oktaviani

2023

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Website PT. Gozco merupakan website yang hadir untuk memenuhi persaingan pasar pada perusahaan dalam bentuk teknologi, website ini memberikan kemudahan bagi semua penggunanya untuk mengakses informasi mengenai perusahaan dan produk yang ada didalam perusahaan. Pendekatan design thinking digunakan sebagai metode dalam melakukan redesign website. Metode ini fokus pada pemahaman mendalam tentang pengguna dan masalah yang dihadapi, sehingga solusi yang ditawarkan dapat lebih sesuai dengan kebutuhan dan harapan pengguna. Langkah-langkah design thinking meliputi pemahaman pengguna, pengumpulan ide dan konsep, pembuatan prototipe, dan pengujian. Pada tahap pengujian, penelitian ini menggunakan usability testing untuk mengevaluasi efektivitas redesign website. System Usability Scale (SUS) digunakan sebagai alat ukur untuk mengukur kegunaan dan kepuasan pengguna terhadap website yang telah diredesain. Skala SUS akan memberikan penilaian kuantitatif terhadap seberapa efisien dan efektif pengguna dalam menggunakan website. Hasil dari penelitian ini diharapkan dapat memberikan wawasan tentang sejauh mana perubahan desain website PT. Gozco telah meningkatkan pengalaman pengguna. Jika skor SUS menunjukkan peningkatan yang signifikan, maka perancangan ulang website dapat dianggap berhasil dalam meningkatkan tingkat kegunaan dan kenyamanan pengguna.

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Analisis dan Pengembangan Fitur Aplikasi Tokopedia menggunakan Metode Design Thinking

Cited by 3 publications

References 4 publications

Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang)

Determinan Pola Konsumsi Dharuriyyah, Hajiyyah dan Tahsiniyyah (Studi Kasus Pengguna Marketplace di Kota Malang)

UI/UX Design of Plant Seedling Sales and Tracking System Using Design Thinking Method

Re-Design User Interface Website PT. Gozco Menggunakan Design Thinking

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