Análisis de Importancia-Valoración (IPA) y Modelo Kano aplicados a centros fitness de la Comunidad de Madrid

León-Quismondo, Jairo; García-Unanue, Jorge; Burillo, Pablo

doi:10.12800/ccd.v15i44.1464

Cited by 3 publications

(1 citation statement)

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“…The questionnaire survey byGarcía-Fernández et al ( 2018) makes an attempt to understand the of loyalty programs, enough tangible quality, and online marketing strategies are essential for fitness centers' success"( León-Quismondo et al, 2020b, p. 1). In another questionnaire-based study,León- Quismondo et al ( 2020a) highlight the following key success factors "[c]leanliness and hygiene, kindness in customer service, closeness to member homes and days and hours of operation" ( León-Quismondo…”

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Digital Business Models in Sport

Tomanek¹,

Cieśliński²,

Polasik³

2022

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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era.The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organizations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarizes current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry.Mateusz Tomanek is Assistant Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland, where he teaches management, and the marketing of sport and wellness. He is also the chairman of the organizing committee of the International Scientific Conference Quality in Sport and the Editor-in-Chief of the journal Quality in Sport, and local coordinator for the programme of The Governance & Administration of Leisure and Sports International Master ( GOALS) which is financed under Erasmus Mundus Joint Master Degree.

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confidence: 99%

Digital Business Models in Sport

Tomanek¹,

Cieśliński²,

Polasik³

2022

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Importance-performance analysis in fitness apps. A study from the viewpoint of gender and age

Rodríguez

Fernández

Torrente

et al. 2023

Front. Public Health

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BackgroundWe are currently undergoing a profound process of digital transformation that has favoured the development and use of apps in multiple facets of people’s daily lives. In the fitness industry, this situation has facilitated the control of exercise and the maintenance of healthier lifestyles. However, it is not known how the perceived quality and importance of fitness apps vary for users based on gender and age, which is the objective of this study conducted among users of fitness centres.MethodsBy means of a convenience sample, 321 users from different centres of the boutique fitness chain Sano Centre (238 females and 83 males) took part in the study. They answered the 16 items of the MARS scale, distributed in four dimensions, in terms of importance and perceived quality. The existence of significant differences was analysed using non-parametrical statistics such as the U-Mann-Whitney (gender) and the H-Kruskal-Wallis (age). In addition, a cluster analysis, combining hierarchical and non-hierarchical methods, was analysed considering as a dependent variable the level of recommendation of fitness apps.ResultsConsidering gender, in importance-performance analysis (IPA), credibility was the most important attribute for females and quality of information for males. In the case of age, credibility was the most important attribute in all the ranges. The cluster analysis established two groups (high and low recommendations of the fitness app). In importance, the first group scored better on all factors except entertainment and interest. In valuation, the scores were lower than on importance, especially in the low recommendation group.ConclusionRegarding usage behaviour, credibility is the factor to which users attach the highest importance and rating, regardless of gender and age. The main demand focuses on improving the gestural design and visual appeal, which will facilitate a better user experience.

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Quality of service in gyms - fitness centers: literature review

2023

RIGD

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The aim of this article was to compile updated and systematized scientific literature on the quality of service in gyms - fitness centers. For this purpose, a thorough Boolean search was carried out, using keywords such as service quality, gyms - fitness centers, satisfaction, perceived value in various databases: EbscoHost, Scopus, Redalyc, Dialnet, DOAJ, Physical Therapy & Sports Medicine, ProQuest, Sport Discus and Google Scholar. Subsequently, a total of 13266 articles were found, of which 4846 were eliminated and the remaining articles were filtered according to the inclusion and exclusion criteria, obtaining 50 articles plus 10 official reports from national and international sports institutions. Ten articles were then selected to answer the questions and objectives of this study, finally using a total of 60 documents. Consequently, the information analyzed made it possible to identify which aspects are connected to a higher perceived value by members and, therefore, to a better quality of service: equipment and environments in good condition, trained instructors, economic offers, safety, diverse training programs and accessible schedules. Therefore, it is recommended that gyms - fitness centers create a positive social environment between their facilities and their members, offering quality services based on the characteristics and requirements of the members, thus obtaining satisfied, loyal, committed and committed users with a high perceived value, generating in return, re-registration of members, new customers and a higher economic income.

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Análisis de Importancia-Valoración (IPA) y Modelo Kano aplicados a centros fitness de la Comunidad de Madrid

Cited by 3 publications

References 21 publications

Digital Business Models in Sport

Digital Business Models in Sport

Importance-performance analysis in fitness apps. A study from the viewpoint of gender and age

Quality of service in gyms - fitness centers: literature review

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