“…All in all, presently, one may find two major strands of migrants in Odemira (Esteves et al, 2017; Moreno et al, 2016): a larger group composed by labourers who find jobs in national and international enterprises producing small berries, vegetables and cut flowers, mostly coming from SE Asia (Thais), the Hindustani Peninsula (Indians and Nepalese) and Eastern EU member states (Romania and Bulgaria)—Figure 2; and a less diversified strand, from Germany, the Netherlands and United Kingdom, made up of the CEOs of international corporate farming and those looking for the “good life” through the search of a quiet coastal retreat or even spiritual fulfilment. The Tamera eco‐village, the Community 108 and the Mooji retreat estate are examples of eco and healing communities whose members come from a variety of geographical origins for alternative lifestyles in Odemira (Taboadela et al, 2018). These representations of the destination (Benson & O'Reilly, 2009) may sometimes intersect with economic activities like eco‐farming, arts and crafts, gourmet food, and local development initiatives 6 as a way of self‐realisation and/or as an economic complement to modest incomes from the origin country.…”