Análisis del impacto en el turismo de la estrategia de desarrollo urbano basada en megaproyectos. El caso de la ciudad de Valencia

Abstract

RESUMENDesde finales de los años 80 del pasado siglo, las ciudades europeas están desarrollando políticas de gestión urbana en la línea de lo que se ha venido en denominar city-marketing, urban-branding, o urbanismo neoliberal. El objetivo de estas políticas es posicionar a la ciudad en el contexto internacional potenciando su singularidad, para lo cual la principal estrategia ha sido la construcción de mega-edificios y la organización de eventos con impacto en los medios de comunicación globales. El aumento de la atractividad turística en las ciudades es utilizado como un indicador de éxito de dichas políticas. La ciudad de Valencia no ha sido ajena a este tipo de estrategias. El presente artículo realiza un análisis de las consecuencias que la política urbana neoliberal ha tenido en el turismo de la ciudad de Valencia, en especial en lo que se refiere a su imagen de marca y a la vinculación del mismo con la oferta cultural de la ciudad. Analysis of the impact on tourism of the megaproject-based urban development strategy. The case of the city of Valencia ABSTRACTSince the late 1980s, European cities have been developing urban management policies along the lines of what has come to be called city-marketing, urban-branding, or neoliberal urbanism. The aim of these policies is to position the city in the international context, enhancing its uniqueness, for which the main strategy has been the construction of megabuildings and the organization of events with an impact on the global media. The increase in tourist attractiveness in cities is used as an indicator of the success of these policies. The city of Valencia has not been foreign to this type of strategies. The present paper analyzes the consequences of neoliberal urban policy on tourism in the city of Valencia, especially as regards its brand image and its link with the city 's cultural offer.

Análisis del efecto Airbnb en la ciudad de Valencia. Situación actual (2020) y perspectivas de futuro / / / \ \ \ Analysis of the Airbnb effect in the city of Valencia. Current situation (2020) and future prospects

“…El objetivo principal era posicionar a la ciudad en la esfera internacional, a pesar del enorme gasto que ello suponía, hipotecando el futuro financiero de sus residentes (Salom y Pitarch, 2017). Valencia es un ejemplo más de una elevada inversión pública en megaeventos, grandes proyectos e infraestructuras, como producto del llamado "entrepreneurial urbanism", basado en sólidas coaliciones entre las sociedades financieras, los promotores de suelo y las autoridades locales y regionales .…”

Modelling the intra-destination behaviour of cruise visitors based on a three-dimensional approach

“…The study context chosen to carry out the research is the city of Valencia, the third largest municipality in Spain in terms of population. Valencia has experienced a considerable transformation and has become an important urban destination in Europe (Rausell-Köster et al, 2016) owing to several public policies related to new infrastructures, attractions and marketing strategies (Puche-Ruiz & Obiol-Menero, 2011;Salom-Carrasco & Pitarch-Garrido, 2017). In this context, the Strategic Tourism Plans in Valencia (Turismo Valencia, 2011, 2017 propose cruise tourism as an interesting emerging product, as it is located in the Western Mediterranean region.…”

Urban Projects and Residential Segregation: A Case Study of the Cabanyal Neighborhood in Valencia (Spain)

“…In addition, by building an attractive environment that would draw external investment, professionals, and tourists, it aimed to enhance its international visibility and role, which were seen to have been significantly impaired by the economic crisis. Despite the tourist attractivity of the cities registering an increase, the urban policy also had a strong social impact, mainly a negative one, indicated by an increase in poverty, unemployment, precarious work for vulnerable groups, and an increase in cadastral value in the real estate sector [22]. Another effect of this policy, frequently mentioned in the literature, is the increase in spatial segregation and urban inequalities from one generation to another or the promotion of residential mobility in the processes of gentrification and abandonment.…”

“…In Valencia, the year 1989 marks the beginning of this new process, with the construction of the City of Arts and Sciences, which in 2007 won the competition of the 12 Treasures of Spain [22], while other initiatives were carried out at a local and neighborhood level. Basically, the main areas where this kind of policy was carried out were at the mouth of the River Turia and the port [23].…”