Analisis Faktor-Faktor Pembelian Impulsif pada E-commerce Kecantikan

Salsabila, Rania Femi; Suyanto, Ama

doi:10.33059/jseb.v13i1.3568

Cited by 5 publications

(6 citation statements)

References 7 publications

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“…Hal tersebut tentunya tidak terlepas dari motif yang melatarbelakangi perilaku impulsive tersebut dapat terjadi. Menurut Salsabila & Suyanto (2022) terdapat motif yang mendorong konsumen untuk melakukan pembelian impulsif di antaranya adalah kemudahan, trend produk, promosi, kesenanan dan ketertarikan, hemat waktu, banyak merk yang ditawarkan, motivasi berbelanja serta rekomendasi. Berdasarkan hasil dari penelitian yang telah dilakukan, dapat dijelaskan melalui pembahasan sebagai berikut :…”

Section: Hasil Dan Pembahasanunclassified

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Tipe Perilaku Impulsive Buying, Etnografi Para Digital Natives

Novinda,

Yunika Puspasari

2023

JKBM

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The existence of increasingly sophisticated digital technology has caused people's activities to experience changes in terms of consumption. Jayabaya's prediction "Yen Pasar Ilang Kumandhange" has a philosophy regarding the change in people's consumption to online. Even though this prediction was created a long time ago, this prediction is in accordance with current market conditions which are increasingly empty of visitors. As a result of these changes, new activities have emerged, namely impulsive buying behavior. This research aims to examine whether Jayabaya's predictive philosophy applies to digital natives, the motives behind groups of digital natives carrying out impulsive buying behavior and to categorize the types of impulsive buying behavior in digital natives. This research approach is a qualitative approach with a realist ethnographic model. The data collection methods used were observation, interviews, digital studies, literature studies and documentation. The analysis used in this research is the Spradley analysis. The research results show (1) Jayabaya's prediction philosophy applies to digital natives, (2) there are several motives behind digital natives' impulsive buying behavior, namely convenience and superiority of the marketplace, product, price, payment method, advertising, surrounding environment, trends, and self-control , (3) most digital natives fall into the planned impulse buying type.

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Section: Hasil Dan Pembahasanunclassified

“…Produk yang sedang popular dan menjadi trend merupakan salah satu alasan bagi generasi muda khususnya digital natives untuk melakukan pembelian secara impulsive (Taufik & Wangdra, 2018). Hal tersebut sejalan dengan penelitian dari Salsabila & Suyanto (2022)…”

Section: Motif Yang Melatarbelakangi Perilaku Impulsive Buyingunclassified

Tipe Perilaku Impulsive Buying, Etnografi Para Digital Natives

Novinda,

Yunika Puspasari

2023

JKBM

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“…The presence of the Internet brings many important impacts to various industrial sectors, including the emergence of e-commerce services [1]. E-commerce refers to all online commercial activities through smart phones and computing devices, including the buying and selling of physical or digital products, which act as a bridge between businesses, consumers, and society [2].…”

Section: Introductionmentioning

confidence: 99%

The Influence of Live Streaming on Flash Sale and ITS Impact on Impulse Buying of Shopee E-Commerce Users in Indonesia

Ridwan Alif Nurfatria,

Hakim Ramadhan,

Muhammad Rifqi

et al. 2024

ATHENA

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This study aims to analyze the influence of Live streaming and Flash sale variables on the Impulse Buying behavior of Shopee E-commerce users in Indonesia. The method used is quantitative with descriptive analysis techniques to explain the characteristics of the sample and inferential analysis techniques using SPSS and AMOS software analysis tools. The study population consisted of Shopee e-commerce users in Indonesia, with a sample of 140 respondents selected by non-probability methods with purposive sampling techniques and analysis methods used in this study namely validity test, reliability test, classical assumption test, cross-tabulation test and path analysis. Data was obtained by distributing google form questionnaires through social media. The results of the analysis show that the existence of Live Streaming and Flash Sale has a positive and significant effect on Impulse Buying. This research provides a deeper understanding of the factors that influence Impulse Buying behavior in the context of Live Streaming and Flash Sale of Shopee e-commerce users. The results of this study can provide guidance for Shopee and other e-commerce parties to design more effective marketing strategies and focus on Flash Sale to increase impulse purchases. The results of the validity test output show that the data of this study is declared valid and the reliability test shows that each variable in this study is declared reliable or consistent. The statistical assumption test shows a positive and significant influence, which means that quality Live Streaming can provide stimulus to the Flash Sale program which is a limited number of offers for a short period of time so that it can encourage users to make impulse purchases or unplanned purchases. The path analysis fit model test shows a match of several samples that can subsidize the population as a whole

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“…In the latest research by Salsabila & Suyanto (2022), it shows that consumers often make purchasing decisions without any prior planning. It also encourages wasteful and more consumptive behavior.…”

mentioning

confidence: 99%

The Role of Online Customer Reviews in Increasing Impulsive Purchase of Fashion Products Online With Customer Trust as a Mediator

Hilal,

Septin Puji Astuti

2022

JMIF

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This study purposes to analyze online consumer reviews on impulsive purchases, and with customer trust as a mediating variable. This research was conducted in 2022. The population was consumers who have experiences in shopping online through social media or other online shopping applications in Indonesia. The sample of this research was 400 respondents. Data analysis techniques used the Structural Equation Model (SEM). The data were primary data. Data collection applied a questionnaire. The results of the research conclude three findings: First, online consumer reviews have a significant effect on trust. This means that the more consumers read online consumer reviews, the higher the consumer's trust in the product and the online seller. Second, trust has a significant effect on impulsive buying decisions meaning that the higher the level of consumer confidence in a product, the higher the probability that consumers will buy the product. Third, online consumer reviews have a significant effect on impulsive purchases with trust as a mediator. This indicates that the more consumers read online consumer reviews, the higher the possibility of impulsive purchases, supported by the existence of trust which greatly influences the variables between the two, between online consumer reviews on trust and trust on impulsive purchases.

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Analisis Faktor-Faktor Pembelian Impulsif pada E-commerce Kecantikan

Cited by 5 publications

References 7 publications

Tipe Perilaku Impulsive Buying, Etnografi Para Digital Natives

Tipe Perilaku Impulsive Buying, Etnografi Para Digital Natives

The Influence of Live Streaming on Flash Sale and ITS Impact on Impulse Buying of Shopee E-Commerce Users in Indonesia

The Role of Online Customer Reviews in Increasing Impulsive Purchase of Fashion Products Online With Customer Trust as a Mediator

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