Abstract:This study aims to analyze the factors that influence tourists to travel for medical tourism in Malaysia. The four main factors used were destination competitiveness, service quality, tourist attitudes, and costs, with 6 additional factors as supporting factors. This study used a quantitative approach. The data were analyzed using Confirmatory Factor Analysis run by SPSS and AMOS 22.0. The sampling technique used was non-probability sampling with the sample consisted of 100 respondents. Results showed that the… Show more
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