This research focuses on the income growth potential of Micro, Small and Medium Enterprises (MSMEs) in Bogor Regency in the context of post-pandemic economic recovery. Through a quantitative descriptive method approach, this study investigates the relationship between internal factors such as business capital, working hours, business location, and accounting information systems, as well as external factors in the form of partnerships, to MSME income. Data was obtained from 99 MSME in Bogor Regency through observation, questionnaires, and documentation. The results showed that business capital, working hours, accounting information systems, and partnerships have a positive and significant relationship with MSME income. The findings provide important implications for MSME actors and policy makers, emphasizing the importance of increasing business capital, optimizing working hours, implementing effective accounting information systems, and developing strategic partnerships as key drivers of MSME income. Although business location does not directly affect income, this aspect remains relevant in the context of optimizing market access and distribution. This research is expected to serve as a foundation for formulating effective and sustainable MSME development strategies, which in turn will strengthen the economic pillars of Bogor Regency in the economic recovery period.