ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang)

Anjani, Hapsari Prawitasari Putri; Raharjo, Susilo Toto; Perdhana, Mirwan Surya

doi:10.14710/jspi.v17i2.152-163

Cited by 2 publications

(2 citation statements)

References 5 publications

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“…Kapabilitas financial diartikan sebagai suatu kemampuan perseroan maupun organisasi yang perlu diperhatikan serta mencerminkan arus kas serta pencatatan keuangan. Suatu bisnis dituntut mempunyai keterampilan dalam pengelolaan yang baik, hal ini dikarenakan kegagalan atau jika terdapat kesalahan pada pengelolaan keuangan akan menyebabkan kegagalan suatu bisnis begitupun sebaliknya, terdapatnya masalah dalam pembiayaan suatu oragnisasi menyebabkan oprasional serta kapabilitas UKM dalam bertumbuh maupun bertahan menjadi kurang maksimal karean kinerja yang terhambat (Bala & Lastuti, 2019).…”

Section: Evaluasi Kinerja Goodness Of Fitunclassified

Modal Manusia Memoderasi Pengaruh Kapabilitas Financial Pada Kinerja UKM

Sulistyowati,

Nataliawati,

Winarsih

et al. 2023

JAA

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Purpose: This study is to determine the performance improvement of SMEs in Surowiti Gresik Village through financial capability with human capital as a moderating variable Methodology/approach: The sample determination method used is total sampling with 85 respondents. Questionnaires were used in data collection. The data analysis method used in this study was Structural Equations Modeling with PLS 3.2.7. Findings: The results of the study prove that financial capabilities affect the performance of SMEs and human capital is able to moderate the effect of financial capabilities on the performance of SMEs Practical and Theoretical contribution/Originality: SMEs in Surowiti village need to be aware of the importance of financial capabilities in managing their business so that their business can develop well. It is hoped that this research will be able to contribute as a reference for managing SMEs with good financial knowledge and of course human capital that supports and wants to develop Research Limitation: The results of this research are limited to the SME sector in Surowiti Gresik Village. In the future, research can develop this research by adding SME industries in other villages to expand indicators of financial capability and human capital.

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Section: Evaluasi Kinerja Goodness Of Fitunclassified

Modal Manusia Memoderasi Pengaruh Kapabilitas Financial Pada Kinerja UKM

Sulistyowati,

Nataliawati,

Winarsih

et al. 2023

JAA

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“…Based on this, it is expected that to manage the company optimally, reliable human resources are needed, and to obtain or produce reliable human resources, an appropriate human resource management process is also needed. http://eduvest.greenvest.co.id Based on research conducted by Kurniawan, (2014), it is stated that the higher the competency of the sales force, the more it will improve teamwork upline-downline. To enhance the competency of the sales force, a daily work plan is created, marketing strategies are developed, and field guidance is provided by more senior colleagues.…”

Section: Introductionmentioning

confidence: 99%

Skills that Influence The Success of Marketing at The Social Security Administration of Employment (BPJS Ketenagakerjaan)

Saragih,

Mahaganti,

Pramasanti

et al. 2023

Eduvest

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The Importance of marketing makes marketing strategy a crucial aspect that needs attention. Various marketing strategies need to be implemented, one of which is through the sales force. BPJS Ketenagakerjaan requires a sales force to provide information and increase participation in BPJS Ketenagakerjaan. To enhance the addition of social security employment participants, a membership team needs human resource skills, namely soft skills and hard skills. The purpose of this research is to determine the skills that influence the success of the BPJS Ketenagakerjaan membership team. The research method used is a case study method with a qualitative approach through the sales forces productivity program. The results show that BPJS Ketenagakerjaan identifies resources that influence the success of marketing through the salesforce, namely 3 basic mentalities, 4 interpersonal skills, and 5 practical abilities, known as the DNA 345 Salesforce Success Factors. Mentalities include resilience, adaptability, and coherence. Interpersonal skills encompass approaching, influencing, conveying ideas, negotiating, and empathetic listening. Practical abilities include market analysis, building networks, product marketing, customer retention, and problem-solving. The Sales Force Productivity Program improves the performance of the salesforce in the marketing strategy of BPJS Ketenagakerjaan.

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SOCIAL MEDIA USAGE TERHADAP KINERJA BISNIS (Studi Pada UMKM Batik di Kota Semarang)

Cited by 2 publications

References 5 publications

Modal Manusia Memoderasi Pengaruh Kapabilitas Financial Pada Kinerja UKM

Modal Manusia Memoderasi Pengaruh Kapabilitas Financial Pada Kinerja UKM

Skills that Influence The Success of Marketing at The Social Security Administration of Employment (BPJS Ketenagakerjaan)

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