Analisis faktor yang mempengaruhi perilaku konsumen dalam pembelian daging beku di outlet best meat Kabupaten Jember
Anang Febri Prasetyo,
Moh. Mahbub Maulidy,
Anggid Windu Ebby
et al.
Abstract:The purpose of this study was to determine consumer behavior factors in frozen meat purchasing decisions in the Best meat outlet. The method used is a survey with a purposive sampling technique. There are 4 places as data collection locations. Analysis of the data used is descriptive analysis. The results showed that social factors (X1), cultural factors (X2), personal factors (X3), and psychological factors (X4) simultaneously and significantly influenced the decision to purchase frozen meat in outlet Best me… Show more
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