Analisis Harga, Lokasi Dan Kualitas Produk Terhadap Minat Beli Pada Bakso Rusuk Joss Cabang Cikampek

Abstract

The purpose of this study is to analyze the effect of Price, Location, and Product Quality synchronously on Buying Interest in Bakso Rib Joss Cikampek Branch, to analyze the effect of Price on Buying Interest in Bakso Rib Joss Cikampek Branch, to analyze the effect of Location on Buying Interest in Bakso Rib Joss Cikampek Branch, to analyze the effect of Product Quality on Buying Interest in Bakso Rib Joss Cikampek Branch. The study used a multiple linear regression model. Variables The research research uses four free variables, namely price, location and quality of the product, as well as one bound variable, namely buying interest. The study used 96 samples according to calculations with the Unknown Population formula. The timing of this study is 2022. Location done on Bakso Rib Joss Cikampek Branch. The results of the study showed an insignificant influence on the location of buying interest in the Cikampek branch of Bakso Rib Joss. It shows that there is a significant influence of price on buying interest in the Cikampek branch of Bakso Rib Joss. It shows that there is a significant influence of product quality on buying interest in the Cikampek branch of Bakso Rib Joss. The results showed that there was a significant influence of location, price and product quality variables on the buying interest variable, a positive relationship between independent variables and dependent variables was strong. The contribution of Location, Price and Product Quality together to Buying Interest is 69.8%, the remaining 30.2% is due to other factors, such as promotion, brand image, customer satisfaction, service quality, brand preferences, perceived value, and physical environment.