Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada)

Sijabat, Bertinus

doi:10.36418/syntax-idea.v3i3.1060

Cited by 3 publications

(2 citation statements)

References 28 publications

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“…Peranan kata kunci dalam teknik SEM pada mesin pencari sangat penting [8], [12], [14] dimana setiap kata kunci yang mengandung volume pencarian tertentu jika diterapkan menggunakan Google Ads [7], [11] pada mesin pencari memungkinkan kata kunci tersebut berada di halaman satu mesin pencari, sehingga visibilitas bisnis di internet melalui mesin pencari naik serta meningkatkan probabilitas untuk dikunjungi situs bisnisnya. Kendala yang dihadapi para pengiklan secara umum adalah identifikasi kata kunci yang bisa memberikan dampak positif yaitu pengunjung menghubungi pemilik bisnis melalui aset digitalnya seperti website, sosial media, dan platform messaging seperti whatsapp untuk menghasilkan data kontak bisnis atau transaksi di situs bisnisnya.…”

Section: Pendahuluanunclassified

Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines

Murdiyanto,

Himawan

2022

Telematika

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Purpose: To identify keywords that can be chosen to increase CTR on the website so that the potential revenue of targeted prospects through search engines is higher.Design/methodology/approach: This study applies the weighted product method based on the criteria that will be determined to find the best keyword list.Findings/result: The results of identification by ranking using the weighted product method based on the criteria C1, C2, and C3 resulted in an average increase in CTR of 16.18% to 22.92%. With this increase, business owners can be more efficient in the online advertising process.Originality/value/state of the art: The identification of keywords that can be chosen to increase CTR on a website by ranking using the weighted product method has never been done by previous researchers.

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Section: Pendahuluanunclassified

Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines

Murdiyanto,

Himawan

2022

Telematika

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“…From these factors, it shows that Facebook ads have significant effect on brand awareness [4]. Bertinus, 2021 in terms of market place, also states that Facebook ads have an effect on increasing brand awareness in significant value of 34.47% [5].…”

Section: Introductionmentioning

confidence: 99%

Optimizing Brand Awareness by Using Facebook Ads at Bina Potensi Anak Indonesian Schools

Hilmyansyah

Noviandi

2021

JTOS

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The development of social media today makes changes to marketing methods. Marketing using social media is a cheap solution and does not pose a high risk for the users. With social media, it can be used a way to increase brand awareness. An effective digital marketing media is needed to increase brand awareness, one of them is Facebook ads. In the education sector, facebook ads are still rarely used, generally schools use conventional marketing methods, this method has weaknesses, such as: limited scope and inefficient marketing costs. Marketing used conventional methods is considered ineffective, it occur at out by BPAI School in 2019 only 10% of potential consumers contacted the school. The small number of marketing effectiveness is the influence of the low brand awareness of the BPAI School, therefore innovation is needed in marketing to increase brand awareness, it is by using facebook ads. The results of the implementation of facebook ads at BPAI School for 5 days concluded that facebook ads had significant effect in increasing brand awareness

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Consumer’s Attitude towards Display Google Ads

et al. 2023

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The context of Display Google ads and its components has significant importance to previous studies. However, the full understanding of the variables that influence both Display Google ads avoidance and intention to click has not been thoroughly acknowledged. Thus, this study aims to outline an entire understanding of the different variables that lead Display Google ads to be avoided or clicked on. A detailed review of previous studies has been completed to illustrate a thorough image of Display Google ads. Accordingly, this study developed a theoretical model combining four variables (Display Google ads’ Prior Experience, Originality, Relevance, and Credibility) that lead to affecting Display Google ads’ Avoidance and Intention to Click, with one mediator (Consumer’s Attitude). A quantitative methodology has been employed, in which an online survey has been used to collect data, which were collected from 358 respondents, then coded against AMOS. The data analysis results show that three independent variables positively impact the intention to click; however, credibility has the highest value, then relevance and originality, consequently., while Display Google ads prior experience had no impact on the intention to click. Finally, the research concluded different practical and theoretical implications, and future potential research, and limitations.

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Analisis Keputusan Membeli Berbasis Brand Awareness sebagai Impak Google Ads dan Facebook Ads (Kajian Pelanggan Lazada)

Cited by 3 publications

References 28 publications

Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines

Identification Of Keywords That Impact Of Increasing The Click Through Rate Of Online Advertising On Search Engines

Optimizing Brand Awareness by Using Facebook Ads at Bina Potensi Anak Indonesian Schools

Consumer’s Attitude towards Display Google Ads

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