Analisis Korelasi Implementasi Layanan Pesan Antar Berbasis Aplikasi Terhadap Penjualan Kafe Di Masa Pandemi Covid-19: Studi Kasus OCD Coffee Shop

Adhiguna, Erlangga Tri; Mahdi, Muhammad Fattah; Fauzan, Muhammad; Rabbani, Zonar Anjab; Santoso, Sugeng

doi:10.31000/jim.v6i2.4646

Cited by 2 publications

(2 citation statements)

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“…The website layout design affects consumers' attitudes toward the website and involves buying interest [5]. In addition, with the discount and points feature for users as a Customer Relationship Management (CRM) strategy can be effective to increase customer satisfaction and loyalty for repeat purchases [6]. Using digital marketing through the Kopi KurangLebih website will attract more buyers while gaining customer loyalty [7].…”

Section: Introductionmentioning

confidence: 99%

Analysis and Design of Web-based Information System for Coffeeshop Management using Design Thinking Methodology: Case of Kopi KurangLebih

2023

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The traditional approach to Coffeeshop business requires business owners to manually record orders and purchase transactions, which poses serious challenges to service management in terms of effectiveness and efficiency. To optimize Kopi KurangLebih Coffeeshop needs and increase its appeal to consumers, a relevant management information system is required. Solving business problems requires web-based information systems that facilitate the ordering and purchasing process. In this study, we use design thinking methodology to design a system that meets user needs. Kopi KurangLebih users are buyers, stakeholders, customers, baristas and cashiers. The Kopi KurangLebih website has several advantages, including viewing menus and ratings, food and drink selections, promotions of the day, points redeemable for various user benefits, and other facilities within the cafe. Therefore, Kopi KurangLebih can make information readily available to purchasers and potential purchasers to increase its attractiveness and marketability. The results of this study show that the Coffeeshop management system design supports Coffeeshop management processes more efficiently and effectively compared to traditional business processes. Nonetheless, the role of each actor in performing their respective tasks optimally becomes a determinant of business losses and gains.

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Section: Introductionmentioning

confidence: 99%

Analysis and Design of Web-based Information System for Coffeeshop Management using Design Thinking Methodology: Case of Kopi KurangLebih

2023

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“…Therefore, consumers need guarantees for their food, especially with the existence of services. Implementation of delivery service applications that have a positive impact on business actors and the economy does not only in the form of economics, but also in the form of relations (Adhiguna, Mahdi, Fauzan, Rabbani, & Santoso, 2021). The halalness of a product includes the halal logo and the supply chain in carrying out its business processes.…”

Section: Introductionmentioning

confidence: 99%

Correlation Analysis of the Halal Certification Process and Perceptions of the Cost of Halal Certification with the Intentions of Food and Beverage SMEs Actors

Santoso

Alfarisah

Fatmawati

et al. 2021

Relig. J. Agama dan Lintas Budaya

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As one of the countries with the largest Muslim population in the world (87.18%), Indonesia has the potential to become the center of the world's halal industry. Halal certification can increase the competitiveness of MSME products, especially related to product guarantees to provide comfort, security, safety, and certainty of the availability of halal products for the public in consuming and using the product. The purpose of this study is to analyze the problems and solutions for food and beverage SMEs (Ekraf) related to the Halal Certification Process and Perceptions of Halal Certification Costs with the Actor's Intention to obtain a halal certificate. The research method uses qualitative and quantitative approaches by using primary and secondary data. The qualitative approach was carried out through FGD, webinars and participant observation with key informants and supporting informants. The quantitative approach is carried out by distributing questionnaires to 100 business actors and then processing the Pearson Product Moment correlation data. The results of the study show (i) the halal certification process (by assisting) has a very strong correlation with the perpetrator's intention and is significant, (ii) the perception of the cost of halal certification (with the cost of halal certification that gets subsidized) has a strong correlation with the perpetrator's intention and is significant, ( iii) The Halal Certification Process has a strong correlation with the perpetrators' perceived Halal Certification Costs and is significant, (iv) The Halal certification process and the perceived cost of Halal certification with the perpetrator's intention are very strong and significant. The halal certification process and the perception of the cost of halal certification, both individually and jointly, are correlated with the intentions of food and beverage creative economy actors (MSMEs). In order to achieve this goal, the synergy between central and regional stakeholders and related parties is needed.

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Analisis Korelasi Implementasi Layanan Pesan Antar Berbasis Aplikasi Terhadap Penjualan Kafe Di Masa Pandemi Covid-19: Studi Kasus OCD Coffee Shop

Cited by 2 publications

References 1 publication

Analysis and Design of Web-based Information System for Coffeeshop Management using Design Thinking Methodology: Case of Kopi KurangLebih

Analysis and Design of Web-based Information System for Coffeeshop Management using Design Thinking Methodology: Case of Kopi KurangLebih

Correlation Analysis of the Halal Certification Process and Perceptions of the Cost of Halal Certification with the Intentions of Food and Beverage SMEs Actors

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