2024
DOI: 10.23917/benefit.v8i2.2156
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Analisis Minat Pembelian Secara Online Ditinjau dari Online Customer Review, Online Customer Rating dan Kualitas Website (Studi pada Mahasiswa Pengguna shopee.co.id)

Bayu Tri Cahya,
Dwi Putri Restuti,
Aditya Ayu Safitri
et al.

Abstract: The purpose of this study is to determine the impact of online customer reviews, online customer ratings, and website quality on intent to purchase again from Shopee. This type of research is field research using questionnaires. The research group is made up of all students from the 2017-2020 class of the Faculty of Islamic Economics, IAIN Kudus. The result of the sample based on the Slovin formula was 97 pupils. IBM SPSS Statistics 25 software was used for data analysis techniques used to measure variables in… Show more

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