Analisis Online Consumer Review Terhadap Keputusan Pembelian pada E-Commerce Kecantikan

Amelia, Regina Dwi; Michael, Michael; Mulyandi, Rachman

doi:10.36418/jist.v2i2.80

Cited by 8 publications

(5 citation statements)

References 1 publication

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“…This study shows that respondents feel that online customer reviews are functioning properly. The results of this study are strengthened by the research of Amelia et al (2021) which states that online customer reviews significantly affect purchasing decisions.…”

Section: Literature Review and Hypothesesmentioning

confidence: 61%

The Effect of Online Customer Reviews, Online Customer Ratings, and Influencers on Purchase Decisions

Agustina,

Transistari

2023

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This study aims to determine the influence of online consumer reviews, online customer ratings, and influencers on purchase decisions among Shopee consumers. The sampling was conducted using a non-probability sampling technique with a purposive sampling approach. The study was carried out in November 2022, with a total sample size of 160 respondents. The criteria used to select respondents for this study were females who are Shopee account holders, have made fashion product purchases on the platform, and are aged between 18 to 25 years old. The data analysis technique used for this study was multiple linear regression. The results of this study indicates that: online consumer reviews have a positive effect on purchase decisions, online customer ratings also have a positive effect on purchase decisions, and Shopee influencers also have a positive effect on purchase decisions.

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Section: Literature Review and Hypothesesmentioning

confidence: 61%

The Effect of Online Customer Reviews, Online Customer Ratings, and Influencers on Purchase Decisions

Agustina,

Transistari

2023

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“…Online customer reviews as product evaluations from consumers can be positive or negative, depending on the experience they share. According to Syakira &; Karina Moeliono, online customer review can be said to be an experience that consumers provide about the services obtained (Amelia et al, 2021). The experience that has been felt by others about a product becomes a source of influence on the purchasing decisions of other potential customers, with the positive things known about a product, it will result in greater consumer sincerity in making purchases.…”

Section: Figure Of Affiliate Marketing Processmentioning

confidence: 99%

Affiliate Marketing Strategies in Increasing Online Sales

Erislan

2024

Return

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Currently, online sales are experiencing rapid development. This can be seen from several internet sites that offer various goods or products presented to buyers. It is not easy to offer goods online, because conventional sales require various strategies. Therefore, sales that are carried out online must also have a strong strategy from conventional sales. Marketing strategy is very important to do in offering goods or services done online. This research uses a type of analytical descriptive research that aims to understand a phenomenon that will be experienced in the research subject, namely how much influence the Affiliator has in marketing the sellers' products through online sites. The results of this study show that Affiliate Marketing marketing strategies, sales, and consumer behavior have a positive and significant effect on consumer behavior. To increase online sales, marketing strategies are needed including 1) Quality of sales products, 2) Price Influence, 3) The Role of Brand Image, 4) Communication with Customers. 5) Return Guarantee.

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“…Consumer behavior changes are increasingly evident, with online platforms becoming the first choice for purchasing makeup and skincare (Amelia et al, 2021). Generation Z, who grew up in a digital environment, is a consumer segment preferred by businesses due to their high purchasing power.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Perceived Price and Quality on Consumer Satisfaction of MS Glow Cosmetic Products in Generation Z

Dwi Aprilia Seno Putri,

Djamaludin

2024

jcfcs

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Consumer behavior changes have become increasingly apparent during the COVID-19 pandemic, where people shop online more frequently, particularly for cosmetic products. This situation has led companies to pay more attention to the price and quality of their products to ensure consumer satisfaction, even when shopping online. This study aims to analyze the influence of price perception and quality perception on the satisfaction of MS Glow consumers in Generation Z. This research uses a cross-sectional study design and a survey method using an online questionnaire tool, Google Forms. The respondents in this study were 318 people selected through purposive sampling using voluntary sampling techniques. The data obtained were processed using Microsoft Excel 2013 software, Statistical Package for Social Science (SPSS) 25.0, and LISREL 8.80. The data analysis included descriptive analysis, correlation tests, and Structural Equation Modeling (SEM) analysis. The relationship test results show that there is a relationship between the respondents' characteristic variables with price perception and quality perception but not with consumer satisfaction. The influence test results show a positive and significant influence of price perception and quality perception on consumer satisfaction, and price perception has a significant positive effect on quality perception.

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Analisis Online Consumer Review Terhadap Keputusan Pembelian pada E-Commerce Kecantikan

Cited by 8 publications

References 1 publication

The Effect of Online Customer Reviews, Online Customer Ratings, and Influencers on Purchase Decisions

The Effect of Online Customer Reviews, Online Customer Ratings, and Influencers on Purchase Decisions

Affiliate Marketing Strategies in Increasing Online Sales

The Effect of Perceived Price and Quality on Consumer Satisfaction of MS Glow Cosmetic Products in Generation Z

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