Analisis Pendapatan, Willingness To Pay, dan Faktor Penentu Adopsi Benih Bersertifikat Petani Cabai Merah (Studi Kasus Kecamatan X-Koto, Kabupaten Tanah Datar)

Sarki, Yolanda; Novianti, Tanti; Nugraheni, Sri Retno Wahyu; Hardjanto, Arini

doi:10.29244/jai.2022.10.2.375-388

Cited by 4 publications

(1 citation statement)

References 16 publications

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“…Metode analisis pendapatan usahatani sudah banyak dilakukan oleh peneliti-peneliti dalam berbagai jurnal penelitian sebelumnya. Sarki et al (2022), melakukan analisis pendapatan pada usahatani cabai merah di Kabupaten Tanah Datar. Selain itu, penelitian mengenai analisis perbandingan pendapatan usahatani juga dilakukan oleh Farianto et al (2021) dan Leksono et al (2018).…”

Section: Pendahuluanunclassified

Profitabilitas Usahatani: Perbandingan Pendapatan Petani Ubi Cilembu Berdasarkan Teknik Pengairannya

Fianda¹

2023

J. Indones. Agribus

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Cilembu's sweet potato is a superior sweet potato variety in West Java that already has marketing and export certification from the Ministry of Agriculture. The majority of farmers make Cilembu's sweet potato as the main cultivation commodity in Cilembu Village. Unfortunately, the value of the R/C ratio of Cilembu's sweet potatoes is still lower than the general varieties of sweet potatoes. In addition, research about the income of Cilembu's sweet potato farmers based on the irrigation technique was used to obtain a more specific profitability comparison. Therefore, the research aims to (1) identify the motivation of farmers, (2) analyze the comparison of farming revenues, (3) analyze the comparison of farming expenses, and (4) analyze the comparison of income and profitability of Cilembu's sweet potato farming based on the irrigation technique. Quantitative descriptive methods and farm income analysis were used to answer the research objectives. The results showed that the majority of farmers have motivation for land suitability, high commodity prices, hereditary factors, and efforts to meet their family needs as reasons for cultivating Cilembu's sweet potato. The total revenue from Cilembu's sweet potato farming using sprinkle water techniques was IDR 126.023.357/season and raindrop farmers to IDR 85.824.193/season. Total expenditure from Cilembu's sweet potato farming activities with sprinkle water technique was IDR 78.767.459/season and IDR 73.891.564 for raindrop farmers. Farming income analysis concluded that sprinkle water farmers have higher incomes than raindrop farmers. Therefore, Cilembu's sweet potato cultivation with sprinkle water technique is certainly more profitable for farmers.

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Section: Pendahuluanunclassified

Profitabilitas Usahatani: Perbandingan Pendapatan Petani Ubi Cilembu Berdasarkan Teknik Pengairannya

Fianda¹

2023

J. Indones. Agribus

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Willingness To Pay Generasi Muda Terhadap Sayuran Organik di Wilayah Bogor dan Tasikmalaya

Hasanah,

Yanuar

2024

J. Indones. Agribus

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The younger generation is the generation that has awareness of the environment and health. This generation tends to choose clean, organic, and natural foods. Organic vegetables are products with the highest consumption level among other organic agricultural products. Organic vegetables generally have a higher price, but are thought to provide more health benefits than non-organic vegetables. The research objectives are (1) to identify young generation’s perceptions of organic vegetables compared to non organic vegetables, (2) to estimate Willingness to Pay (WTP) value of organic vegetables, and (3) to analyze the factors that influence WTP. Data collection was carried out by distributing online questionnaires from late February to early May 2023. The number of respondents was 200 respondents spread across the Bogor and Tasikmalaya areas. Data analysis in this research includes factor analysis, Contingent Valuation Method (CVM), and binary logistic regression. The results showed (1) young Generation’s perceptions of organic vegetables included perceived quality of organic vegetable products, perceived benefits of organic vegetables for the environment, perceived trust in organic vegetables, and perceived benefits of organic vegetables for health. (2) Most of the respondents (86%) stated that they were willing to pay for organic vegetables at a higher price and Bogor's WTP value was lower than Tasikmalaya's WTP value. (3) Factors that have a significant effect on respondents' willingness to pay more are perceptions of trust in organic vegetables and perceptions of the benefits of organic vegetables for health.

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The Influence of Willingness to Pay, Customer Perceived Value, and Digital Marketing Strategy on Purchase Decision Mediated by Customer Trust in Home Appliances Brand

Fachri Kusuma,

Sofriana Imaningsih

2024

International Journal of Innovative Science and Research Techno

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This study aims to analyze the influence of Willingness to Pay, Customer Perceived Value, and Digital Marketing Strategy on Purchase Decision mediated by Customer Trust in home appliance brands. Data were collected from consumers of home appliance products in various regions of Indonesia and analyzed using Structural Equation Modeling (SEM). The results show that Customer Perceived Value has a positive and significant effect on Customer Trust but does not have a significant direct effect on Purchase Decision. Willingness to Pay does not have a significant effect on Customer Trust and Purchase Decision. Conversely, Digital Marketing Strategy has a positive and significant effect on Customer Trust but does not significantly affect Purchase Decision. Furthermore, Customer Trust partially mediates the influence of Customer Perceived Value and Digital Marketing Strategy on Purchase Decision. This study provides practical implications for companies to enhance digital marketing strategies and perceived customer value to build strong trust, which ultimately can improve purchase decisions.

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Analisis Pendapatan, Willingness To Pay, dan Faktor Penentu Adopsi Benih Bersertifikat Petani Cabai Merah (Studi Kasus Kecamatan X-Koto, Kabupaten Tanah Datar)

Cited by 4 publications

References 16 publications

Profitabilitas Usahatani: Perbandingan Pendapatan Petani Ubi Cilembu Berdasarkan Teknik Pengairannya

Profitabilitas Usahatani: Perbandingan Pendapatan Petani Ubi Cilembu Berdasarkan Teknik Pengairannya

Willingness To Pay Generasi Muda Terhadap Sayuran Organik di Wilayah Bogor dan Tasikmalaya

The Influence of Willingness to Pay, Customer Perceived Value, and Digital Marketing Strategy on Purchase Decision Mediated by Customer Trust in Home Appliances Brand

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