2022
DOI: 10.47467/elmal.v4i4.2322
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Analisis Pengambilan Keputusan Nasabah Non Muslim Dalam Memilih Produk Mitra Iqra (Plus):

Abstract: This exploration was directed looking back to analyze the impact of iqra accomplice items (in addition to) on non-Muslim clients and at the degree of item, advancement, and cost on buying choices of non-Muslim clients at PT. Bumiputera Medan Sharia Life Insurance. The exploration that the creator utilizes is field research utilizing subjective elucidating through information assortment methods. Keywords: Non-Muslim Product Purchase Decision, Promotion Level, And Price

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“…Rahmat S, personal communication, 2023). Sharia insurance has gained trust not only from Muslims but also from non-Muslims, and the number of non-Muslims relying on Sharia insurance for their economic activities is increasing (Meianti & Yusrizal, 2023;Pangiuk & Zamharil, 2016;Pratiwi & Yusrizal, 2023). However, due to some transformations needed to meet the qanun, some decrease in insurance business was faced by many companies, including the one that a respondent works at.…”
Section: Conversion In Acehmentioning
confidence: 99%
“…Rahmat S, personal communication, 2023). Sharia insurance has gained trust not only from Muslims but also from non-Muslims, and the number of non-Muslims relying on Sharia insurance for their economic activities is increasing (Meianti & Yusrizal, 2023;Pangiuk & Zamharil, 2016;Pratiwi & Yusrizal, 2023). However, due to some transformations needed to meet the qanun, some decrease in insurance business was faced by many companies, including the one that a respondent works at.…”
Section: Conversion In Acehmentioning
confidence: 99%