ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN RUMAH DI PERUMAHAN GREEN HILLS REGENCY TRENGGALEK (Studi Pada PT. Rimbun Perusahaan Developer Cabang Trenggalek)

Abstract

The purpose of this study was to determine the influence of any proceduresthat affect consumer decision in purchasing the home , either partially orsimultaneously between the marketing mix consisting of price , product , promotion ,and the location of the consumer's decision to purchase the house at PT. Rimbunespecially leafy Green Hills Regency Trenggalek housing residents. Methods ofstatistical analysis used multiple linear regression analysis . Results of this researchindicate that the dimension of the tax procedure consists of price , product , promotionand location simultaneously significantly influence consumer decision in purchasing aresidential home in Green Hills Regency Trenggalek. While partially dimensions ofprice , product , promotion and location have a significant influence on consumerdecisions in the purchase of a residential home in Green Hills Regency Trenggalek.Keywords : Price , Product , Promotion , location , and Consumer Decision .