Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh Citra merek, Promosi terhadap Keputusan Pembelian melalui variabel intervening Word of Mouth pada Usaha Percetakan di Kabupaten Polewali Mandar. Pendekatan penelitian ini menggunakan penelitian survey Pelaksanaan penelitian dilakukan pada seluruh konsumen Usaha Percetakan di Kabupaten Polewali Mandar dan diperoleh total sampel sebanyak 200 orang responden. Waktu penelitian dilakukan mulai Agustus sampai dengan Oktober 2022. Sampel ditentukan dengan teknik purp… Show more
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