Analisis Pengaruh Desain Produk, Harga, dan Promosi terhadap Minat Beli Konsumen Studi Kasus Percetakan Seventeen

Tukiman, Hellena Indriani; Sumantri, R Bagus Bambang

doi:10.37087/jtb.v2i2.23

Cited by 4 publications

(2 citation statements)

References 2 publications

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“…This implies that a better and more appealing product design can enhance customer purchase intention. This aligns with previous studies (Indriani & Bambang Sumantri, 2021) indicating that product design fundamentally affects buyer intention, and when an item is planned or aligned with buyer understanding, it can increase their purchase intention.…”

Section: Source: Analysis Results From Primary Datasupporting

confidence: 91%

The Influence of Product Design and Integrated Marketing Communications on Customer Buying

Munthe,

Nurbaiti,

Syarvina

2023

JAE

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This article aims to observe the influence of product design and integrated marketing communication on customer buying interest in general insurance product at PT. Askrida Syariah Insurance Medan Branch. This studi utilized a quantitative way to deal with the concept of causality research. The process of collecting data by distributing research questionnaires via Google forms using a Likert scale. Information examination and testing in this study used a statistical tool, namely SPSSv26. The tests utilized in this study are Validity and Reliability tests, Classic Assumption tests, Multiple Linear Regression Analyssis, Significance tests, and Determinant Coefficient (R2) tests. In this study, the sample drawn using a simple random sampledrawn from population. The populace in this study is the client of PT. Askrida Syariah Insurance Medan Branch, aading up to 1011. Because the population in this study was very large, exceeding 1000, the researchers finally drew a sample utilizing the Slovin equation. In this manner the example got is 91 people. That’s what the outcome showed that the R Square coefficient was 45,9%, it very well may be reasoned that the influence of the magnitude of the Product Design variable (X1) and the Integrated Marketing Communication Variable (X2) on Customer Purchase Interest (Y) is equal to 0,459 (45,9%). Keywords: Product Design, Integrated Marketing Communication and Customer Buying Interest

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Section: Source: Analysis Results From Primary Datasupporting

confidence: 91%

The Influence of Product Design and Integrated Marketing Communications on Customer Buying

Munthe,

Nurbaiti,

Syarvina

2023

JAE

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“…Produsen berlomba-lomba untuk menciptakan produk yang berkualitas dan menciptakan inovasi-inovasi baru demi menarik minat konsumen. Poin penting bagi sebuah perusahaan untuk dapat memenangkan suatu persaingan pasar, yaitu perusahaan tersebut perlu memperhatikan apa yang melandasi seorang konsumen merasa puas dalam suatu produk, dalam hal ini adalah kepuasan konsumen yang selalu timbul setelah adanya proses evaluasi alternatif dan di dalam proses evaluasi seseorang akan membuat suatu rangkaian pilihan mengenai produk yang hendak dibeli atas dasar merek [4]. Salah satu merek sepeda motor saat ini yang dilirik di Pasman Barat adalah Honda scopy.…”

Section: Pendahuluanunclassified

Pengaruh Brand Loyalty dan Desain Produk terhadap Kepuasan Konsumen

Yuliza¹,

Dewi²

2022

ekobistek

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This study aims to determine and analyze: 1) The Effect of Brand Loyalty on Consumer Satisfaction of Honda Scoopy Users in West Pasaman. 2) The Effect of Product Design on Consumer Satisfaction of Honda Scoopy Users in West Pasaman. 3) Effect of Brand Loyalty and Product Design Simultaneously on Consumer Satisfaction of Honda Scoopy Users in West Pasaman. The population of this research is the people of West Pasaman who use scoopy motorbikes. For sampling used non-probability sampling technique. The number of samples in this study were 100 samples. The results of the study found that: 1). There is a Negatif and insignificant effect of brand loyalty variable on Honda Scoopy Consumer Satisfaction in West Pasaman with a significance value of 0.591 (> 0.05). 2). There is a positive and significant effect of Product Design variable on Honda Scoopy Consumer Satisfaction in West Pasaman because the significance value is 0.000 or <0.05. 3). There is a variable brand loyalty and product design which together have a positive and significant influence on Honda Scoopy Consumer Satisfaction in West Pasaman, the F value is 6914 and the significance value is 0.002 < (0.05). The coefficient of determination for the independent variable seen from the R Square number is 0.125. This means that the contribution of all independent variables studied in this study is 12.50%. The rest, which is 87.50%, is influenced by other variables not examined in this study.

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Pelatihan Kelompok Petani Perempuan Desa Kaduara Timur melalui Diversifikasi Olahan Singkong

Garfansa,

Iswahyudi

2024

Agrokreatif. J. Ilm. Pengabdi. Kpd. Masy.

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East Kaduara Village is one of the villages in Pragaan Madura District with the majority of residents working as farmers. The potential commodity in the village is the cassava plant. Farmers generally sell the cassava directly without having to go through a processing process first. Post-harvest processing technology and diversification of processed products made from cassava that have not been implemented have caused the cassava harvest to pile up and have a low selling value, so it needs to be socialized and developed together. This program aims to provide knowledge and skills in processing cassava as a business product for farmwomens in East Kaduara Village. It is also hoped that the processed products resulting from the service can become a mainstay product and characteristic of East Kaduara Village. Service activities consist of providing materials and training followed by distributing questionnaires to measure the level of achievement of the socialization and training carried out. The results showed an increase in participants' skills, insight and productivity regarding the processed and packaged of cassava chips. The results of the observations showed an increase in the participants' skills and insight regarding the processed and packaged of cassava chips. The results of the participants' assessment on the training showed an increase in skills and insight with an average percentage of 75%. Participants showed activity and creativity that fell into the excellent category and enthusiasm which demonstrat in the activeness of the participants asking questions and expressed their ideas in designing packaging label designs and managed cassava chips. Processed chip products also received a positive response from more than 70% of consumer respondents who indicated the product had a selling value.

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Analisis Pengaruh Desain Produk, Harga, dan Promosi terhadap Minat Beli Konsumen Studi Kasus Percetakan Seventeen

Cited by 4 publications

References 2 publications

The Influence of Product Design and Integrated Marketing Communications on Customer Buying

The Influence of Product Design and Integrated Marketing Communications on Customer Buying

Pengaruh Brand Loyalty dan Desain Produk terhadap Kepuasan Konsumen

Pelatihan Kelompok Petani Perempuan Desa Kaduara Timur melalui Diversifikasi Olahan Singkong

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