2020
DOI: 10.25299/jtb.2020.vol3(2).5730
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Analisis Pengaruh Hedonisme, Religiusitas, Motivasi, Dan Promosi Terhadap Keputusan Menabung Pada Bank Syariah (Studi Kasus Pada Pt Bank Bri Syariah, TBK Kantor Cabang Pembantu Majapahit Semarang)

Abstract: Penelitian ini bertujuan untuk menganalisis dan mendapatkan bukti empiris mengenai pengaruh hedonisme, religiusitas, motivasi, dan promosi terhadap keputusan menabung pada bank syariah (studi kasus pada PT Bank BRI Syariah, Tbk Kantor Cabang Pembantu Majapahit Semarang) baik secara simultan maupun parsial. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan menggunakan kuesioner. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada PT Bank BRI Syariah, Tbk KCP Majapahit S… Show more

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Cited by 4 publications
(5 citation statements)
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“…They tend not to buy products when the packaging does not say a halal logo, likewise, in places or locations that do not have a halal certificate. This study's results corroborate previous research, especially the factors of religiosity and halal awareness in considering buying halal products (Abu-Hussin et al, 2017;Nurmaeni et al, 2020;Sobari et al, 2022;Syari'ah et al, 2017 ). However, the factor of halal knowledge does not have a positive and significant effect on the purchase of halal products in contrast to the results of previous studies (García-Milon et al, 2020;Syari'ah et al, 2017).…”
Section: Discussionsupporting
confidence: 85%
“…They tend not to buy products when the packaging does not say a halal logo, likewise, in places or locations that do not have a halal certificate. This study's results corroborate previous research, especially the factors of religiosity and halal awareness in considering buying halal products (Abu-Hussin et al, 2017;Nurmaeni et al, 2020;Sobari et al, 2022;Syari'ah et al, 2017 ). However, the factor of halal knowledge does not have a positive and significant effect on the purchase of halal products in contrast to the results of previous studies (García-Milon et al, 2020;Syari'ah et al, 2017).…”
Section: Discussionsupporting
confidence: 85%
“…Hal lain yang dapat terjadi mengenai religiusitas berupa literasi keuangan syariah pada penelitian Susanti, Inayah, and Hamzah (2020) menemukan bahwa mahasiswa memiliki tingkat ketaatan yang baik hanya saja masih memiliki kuantitas yang besar dalam memilih bank konvensional. Religiusitas memang sebuah ketaatan beragama yang seharusnya menjadikan seseorang semakin berhati-hati menjaga keutuhan agamanya dalam berperilaku dan hubungan sosial (Nurmaeni, Hasanah, and Widowati 2020). Namun faktor religiusitas sangat yang didalamnya terdapat indikator spesifik yang dapat diketahui untuk meningkatkan nasabah bank syariah.…”
Section: Hasil Dan Pembahasan Penelitian Signifikansi Literatur (Rq1)unclassified
“…The community has many customer motivations to connect with Islamic banks, such as religiosity, quality of service, and products (Nurmaeni, Hasanah, & Widowati, 2020). Islamic bank financing for MSMEs has also been carried out in Semarang City as working capital (Suretno & Bustam, 2020).…”
Section: Sharia Bank's Position In the Development Of Halal Tourism I...mentioning
confidence: 99%