Analisis Pengaruh Kepercayaan, Keamanan, Persepsi Resiko Dan Norma Subjektif Terhadap Niat Bertransaksi Online

Abstract

The main objective of this research is to examine the effect of Trust, Security, Risk Perception, and Subjectivity Norms on Intention to Online Transaction. This is to anticipate considerable uncertainty and risk, for online customers when making transactions compared to offline. This research is a quantitatively by applying purposive sampling, employ internet user students who have passed the Accounting Information System course, Department of Accounting for regular and extension programs, Faculty of Economics, Pattimura University in 2019. The research apply explanatory research design to explain the causal relationship between variabels through hypothesis testing by empowering 60 students. The results showed that there was a positive effect of trust, security, risk perceived and subjective norms on online transaction intentions.