Analisis Sentimen E-Wallet Menggunakan Support Vector Machine Berbasis Particle Swarm Optimization

Abstract

E-Wallet applications in Indonesia have started to be in demand since the Covid-19 pandemic. The object being analyzed is an e-wallet application that is widely used in Indonesia and can be downloaded on the Google Playstore. The applications analyzed are Dana, Ovo, PayPal Link Aja and Doku. The advantages of these five applications are that Dana is user friendly or easy to use, while using Ovo is superior in terms of benefits, and Doku is superior in terms of security, Link Aja tends to be perceived by consumers in a neutral condition between security and user convenience because it is an e-wallet. It is still considered new in Indonesia, and PayPal has become a successful online payment system in C2C field. The focus of this research is to compare the comments of the users of the five applications. The method used in this study is the Support Vector Machine (SVM) algorithm. To produce high accuracy it is optimized using the Particle Swarm Optimization (PSO) algorithm. This was taken based on previous studies which stated that SVM-PSO has the highest percentage of accuracy compared to other algorithms. The data used is a thousand (1000) per application. So, the total amount of data is five thousand (5000) data. The results of the research show that the Ovo e-wallet is superior because it has the most positive comments, namely 579 and 421 negative comments, while the lowest position is occupied by Link Aja which only has 579 positive comments and 421 negatuve comments. In the process of sentiment analysis, the accuracy percentage of the SVM-PSO algorithm was also obtained, which was 91.10% in the Link Aja application. This means that SVM-PSO is very suitable to be combined to get the highest accuracy