Analisis Sentimen Terhadap Pengaruh Minat Belanja Berdasarkan Komentar di Marketplace Menggunakan Metode Recurrent Neural Network (RNN)

Abstract

Product reviews on the marketplace can provide useful information if they are properly processed. Product review analysis can be performed by merchants to obtain information that can be used to evaluate products and services. It is not enough to look at the number of stars in product review analysis activities; it is also necessary to look at the entire contents of the review comments to determine the intent of the review. This can be done manually in small quantities, but in large quantities, the system is more efficient. In order to understand the intent of the reviews, a system that can effectively analyze many reviews is required. Using the Recurrent Neural Network (RNN) method, this study aims to analyze sentiment on the influence of shopping interest based on comments in the marketplace. The RNN model is trained to recognize positive and negative sentiments using data from the marketplace. The sentiment analysis results will be used to assess the impact on user shopping interest in the marketplace. Sentiment analysis was performed in this study using the RNN method in the GRU/LSTM training model with epochs. The researcher determined the epoch to achieve high accuracy. The data used for model training and testing is separated into training and testing data before it is used. A comparison of 80% of training data and 20% of test data is used to split data. This study uses a training model with 77 epochs and a batch size of 128 to create a system that automatically calculates comment sentiment in the marketplace with a 100% accuracy value and determines positive and negative sentiments.