Analisis Sikap, Norma Subjektif, Dan Niat Beli Produk Kosmetik Halal Pada Konsumen Muslimah Di Surabaya

Balques, Agnesya; Noer, Bustanul Arifin; Nuzulfah, Varah

doi:10.12962/j23373520.v6i2.25472

Cited by 14 publications

(22 citation statements)

References 8 publications

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“…A relationship between attitude and purchase intention towards the halal brand in India is significant and positive (Garg & Joshi, 2018). Another previous research has found that the more positive the customers' attitude, the more positive their purchase intention of halal cosmetics (Balques, Noer, & Nuzulfah, 2017). Figure 1 shows the framework of this research.…”

Section: Introductionmentioning

confidence: 92%

“…The overall decision-making process, starting from selecting the product to making purchases and eventually its consumption, extensively relies on individuals' degree of commitment toward their respective religion (Khraim, 2010). Previous research has found that the relationship between religiosity and attitude towards halal cosmetics among women in Surabaya is positive (Balques, Noer, & Nuzulfah, 2017).…”

Section: Introductionmentioning

confidence: 99%

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Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek

2020

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The research aimed to analyze the relationship between religiosity, product involvement, customers’ knowledge toward customers’ attitudes on halal cosmetics, and the relationship between customers’ attitudes on halal cosmetics towards customers’ intention to buy them. The research used a self – administrated questionnaire with close-ended questions. The questionnaire was distributed as pretest to 30 respondents offline. Furthermore, the researchers received answers from 302 respondents out of 350 that were distributed. To assess the relationship between knowledge, involvement, and religiosity, a structural equation modeling technique was used. Data were analyzed using Smart PLS software to test validity and reliability. The findings its show that there is a positive relationship between knowledge, religiosity, and product involvement towards costumers’ attitudes of halal cosmetics on Indonesian Muslim women. Moreover, the results indicate that Muslim women in Indonesia have more positive attitudes and intentions towards halal cosmetic products. The results of the research give implications to the firm in competing for the general and international brands for the halal cosmetic industry.

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Section: Introductionmentioning

confidence: 92%

Section: Introductionmentioning

confidence: 99%

Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek

2020

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“…Khan and Azam (2016) found that attitude was the most significant in predicting the purchase intention of halal-certified products. Balques et al (2017), show that attitude has a significant effect on the purchase intention of halal cosmetic products. Mindra et al (2022) also showed that attitude was positively and significantly related to intention:…”

Section: Attitude Toward Behavioral Intentionmentioning

confidence: 98%

Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from Indonesia, Malaysia, and Singapore

Septiarini

Ratnasari

Salleh³

et al. 2022

JIABR

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Purpose This study aims to examine the halal brand image, halal logo and halal awareness of non-Muslim customers on attitude and behavioral intention. Design/methodology/approach This study uses a quantitative survey approach to 400 respondents consisting of 400 non-Muslim millennials in Indonesia, Malaysia and Singapore who have to buy halal cosmetics two years later. The sampling technique is purposive sampling. The analysis technique used in this study is structural equation modeling. Findings This study showed that halal logo, halal awareness and halal brand image have an effect on customer attitude. Then, the halal logo, halal awareness and halal brand image have an influence on behavioral intention. The existence of this positive signal has provided a great opportunity for businesses to make profits by meeting the demand for the halal market. Consumption of halal cosmetics produced by manufacturers attracts many non-Muslim consumers because of the safety, comfort and cleanliness of product ingredients, which of them must be given by the halal product, especially for cosmetics. Research limitations/implications This study broadens the understanding of the attitudes and behavioral intentions of non-Muslim consumers toward halal cosmetic products. Furthermore, this research has provided a deeper interpretation of non-Muslim understanding of halal logos, halal brand images and halal awareness which have been minimal in research studies. Originality/value This study contributes to the literature related to the behavioral intentions of millennial non-Muslim consumers for halal cosmetics. Therefore, respondents in the study were specific, that is, non-Muslims who are millennial generation in the Indonesia, Malaysia and Singapore context.

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“…Tren hijrah menjadikan standar halal berkembang dari sekadar untuk produk makanan-minuman, kini menjamah produk jasa dan gaya hidup. Kosmetik saat ini dikategorikan sebagai produk gaya hidup (Bachdar, 2018 (Balques, Noer, & Nuzulfah, 2017;Larasati, Hati, & Safira, 2018;Rahman et al, 2015).…”

Section: Pendahuluanunclassified

Analisis Perilaku Islami Terhadap Niat Beli Kosmetik Halal Melalui Sikap Konsumen

Adriani

Ma'ruf

2020

j.manage.bus.rev.

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ABSTRAKTren di masyarakat Indonesia saat ini, yaitu tren hijrah. Masyarakat mengubah gaya hidup menjadi lebih sadar dan peduli dengan kehalalan suatu produk. Standar halal berkembang dari produk makanan-minuman, kini mencakup produk jasa dan gaya hidup (kosmetik halal). Salah satu kosmetik halal yang dijual di Indonesia yaitu Kosmetik Merek Make Over. Make Over telah terdaftar di Majelis Ulama Indonesia sebagai kosmetik halal. Tujuan penelitian adalah menganalisis pengaruh langsung antara variabel agama islam, pengetahuan halal, gaya hidup halal terhadap variabel niat beli dan pengaruh tidak langsung yang dimediasi oleh variabel sikap. Teknik pengambilan sampel yaitu purposive sampling sebanyak 185 responden. Teknik analisis data yaitu analisis kuantitatif dengan alat analisis menggunakan SMART PLS 3. Hasil analisis menunjukkan pengaruh positif signifikan antara variabel agama islam, pengetahuan halal, gaya hidup halal terhadap variabel niat beli secara langsung dan terdapat hubungan tidak langsung melalui variabel sikap dengan mediasi parsial. Sehingga pemasar perlu memperhatikan, mendukung prinsip halal dan open minded terhadap perubahan. ABSTRACTThe current trend in Indonesian society is the hijrah trend. People change lifestyles to become more aware and concerned with the halal of a product. Halal standard developed from food-beverage products, now it develops service and lifestyle products (halal cosmetics). One of the halal cosmetics sold in Indonesia is the Make Over Cosmetics Brand. Make Over has been registered in the Indonesian Ulema Council as halal cosmetics. The purpose of this research is to analyze directly between the variables of Islamic religion, halal knowledge, halal lifestyle to the purchase intention variable and the indirect effect mediated by the attitude variable. The sampling technique is purposive sampling of 185 respondents. The data analysis technique is quantitative analysis using SMART PLS 3. The results of the analysis show a significant positive effect between Islamic religious variables, halal knowledge, halal lifestyle on direct purchase intention variables and indirectly related through influence variables with partial mediation. Need to be considered, supporting the principle of halal and open-minded to change.

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Analisis Sikap, Norma Subjektif, Dan Niat Beli Produk Kosmetik Halal Pada Konsumen Muslimah Di Surabaya

Cited by 14 publications

References 8 publications

Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek

Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek

Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from Indonesia, Malaysia, and Singapore

Analisis Perilaku Islami Terhadap Niat Beli Kosmetik Halal Melalui Sikap Konsumen

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