Analisis Social Return On Investment (SROI) dalam Penerapan Program Ketahanan Ekonomi dan Pangan Rumah Tangga Desa Dendang

Septasawitri, Dayang; Prabawani, Bulan; Nugraha, Hari Susanta

doi:10.14710/jab.v12i1.45914

Cited by 3 publications

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“…menghasilkan rasio SROI sebesar 1: 5,39 pada elemen kuantitatif yang mempunyai potensi dampak sosial bagi penerima program. Untuk lebih jelasnya hasil perhitungan dampak (outcome) secara (Septasawitri et al, 2023).…”

Section: Nilai Relative Benefit Terhadap Biaya Investasiunclassified

“…Tujuan dari pengukuran ini untuk mengidentifikasi efektifitas program atau proyek yang dilaksanakan untuk menurunkan tingkat ketidaksetaraan gender, degradasi lingkungan, dan meningkatkan tingkat kesejahteraan sosial dengan cara mengubah perubahan dan biaya yang digunakan sebagai alat untuk megukur nilai rasio SROI. Bagi sektor swasta, teknik SROI digunakan untuk mengevaluasi dan memonitoring program corporate social responsibility (Septasawitri et al, 2023). PT PLN UID S2JB sendiri belum pernah melakukan pengukuran terhadap program TJSL yang diberikan kepada kelompok wanita difable, sehingga perlu dilakukan pengukuran untuk melihat sejauh mana keberhasilan dari program yang dijalankan tersebut.…”

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Analisis ROI (Return on Social Investment) Program Tanggung Jawab Sosial Lingkungan PT PLN (Persero): Upaya Pemberdayaan Wanita Difable melalui Pelatihan Pembuatan Batik Bekerja Sama dengan Rumah Batik Berkah Jambi

Malini,

Arissetyadhi,

Rustam

2024

JIA (J. Ilm. Agribisnis)

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People who have disabilities, both physical and mental, are an essential component of society. And by providing support or opportunities for them, they can help create social equality and inclusion. People with disabilities are often associated with a physical identity, leading to stereotypes about their abilities, which can lead to discrimination. The Batik training program for people with disabilities is an initiative that can help improve skills, encourage social inclusion, increase empowerment, and provide employment opportunities. Measuring the value of benefits relative to investment costs used in efforts to empower disabled Women through Batik training in collaboration with House of Batik Berkah Jambi. The evaluation recommends using the Social Return on Investment (SROI) method. The return on social investment method can help measure business performance. The social performance of an ongoing SROI is considered appropriate for understanding impact investing (investment activities that aim to create a social impact), such as activities funded from the company's TJSL funds, which are expected to create a social impact on the community, especially the company's local community. The method of implementing the activities used is qualitative research because this activity is exploratory, descriptive research. Sources were selected using a purposive sampling technique. For SROI evaluation, According to the guidelines issued by the SROI Network UK organization, this research must examine six (six) stages of the SROI analysis method. These stages will include the 2023 SROI empowerment analysis disable program results, providing an SROI value of 2.47 with criteria worth pursuing. This means that PT PLN (Persero) UID S2JB generates a profitable social impact and produces a high SROI ratio.

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Section: Nilai Relative Benefit Terhadap Biaya Investasiunclassified

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Analisis ROI (Return on Social Investment) Program Tanggung Jawab Sosial Lingkungan PT PLN (Persero): Upaya Pemberdayaan Wanita Difable melalui Pelatihan Pembuatan Batik Bekerja Sama dengan Rumah Batik Berkah Jambi

Malini,

Arissetyadhi,

Rustam

2024

JIA (J. Ilm. Agribisnis)

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“…Green marketing merupakan topik yang banyak dibicarakan masyarakat pada saat ini dikarenakan mengedepankan pengelolaan lingkungan dengan mengurangi emisi gas rumah kaca dalam proses produksi. Menurut Septasawitri et al, (2023) pengelolaan lingkungan saat ini menjadi strategi bisnis yang layak dengan potensi untuk menghasilkan keuntungan yang lebih efisien, strategi ini juga mampu menyeimbangkan antara kemampuan menghasilkan laba perusahaan dan memberikan manfaat sosial kepada masyarakat. Green marketing perlu diterapkan di industri kecantikan dikarenakan adanya ketertarikan konsumen mengenai kepedulian terhadap lingkungan.…”

Section: Pendahuluanunclassified

Pengaruh Green Marketing dan Brand Awareness terhadap Purchase Decision pada The Body Shop

Rohmah,

Tobing

2023

BIREV

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This study aims to determine the effect of green marketing and brand awareness on purchase decisions at The Body Shop, one of the beauty companies in Indonesia that has implemented the concept of green marketing in its marketing process. This research was conducted using a quantitative approach with a total sample of 195 respondents. The instrument used in this research is a questionnaire. Instrument testing includes validity and reliability tests. Data analysis used descriptive analysis, while testing the hypothesis used multiple linear regression analysis along with the t test, f test, and R2 test. The results of the study show that (1) green marketing influences purchase decisions; (2) brand awareness influences purchase decisions; and (3) green marketing and brand awareness simultaneously influence purchase decisions. This research was only conducted on The Body Shop consumers who had made purchases through the Tokopedia marketplace. Keywords: green marketing, brand awareness, purchase decision, beauty product, the body shop

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The The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision

Khairunnisa Rahmah,

Luh Made Wisnu Satyaninggrat

2023

JCS

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Coffee is a significant commodity in terms of both consumption and production. As a result, marketing interactions with systems and activities must be capable of bringing consumers closer to the items and corporate brand names offered. Urban neighborhoods are currently undergoing lifestyle adjustments. The consumption patterns exhibited by certain cohorts of persons who frequent coffee establishments might be viewed as a reflection of contemporary societal norms and values. The aim of this research is to determine the characteristics of customers and to examine the impact of the consumer lifestyle connected with XYZ Coffee on consumer buying decisions. The research employed a non-probability sampling method, especially convenience sampling, consisting of a sample size of 271 participants. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The study's findings indicate that the target demographic for XYZ Coffee products consists of economically active individuals with adequate income and substantial expenditures on food and beverages. This consumer segment is characterized by a favorable lifestyle and image, making them the primary purchasers of XYZ Coffee products.

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Analisis Social Return On Investment (SROI) dalam Penerapan Program Ketahanan Ekonomi dan Pangan Rumah Tangga Desa Dendang

Cited by 3 publications

References 3 publications

Analisis ROI (Return on Social Investment) Program Tanggung Jawab Sosial Lingkungan PT PLN (Persero): Upaya Pemberdayaan Wanita Difable melalui Pelatihan Pembuatan Batik Bekerja Sama dengan Rumah Batik Berkah Jambi

Analisis ROI (Return on Social Investment) Program Tanggung Jawab Sosial Lingkungan PT PLN (Persero): Upaya Pemberdayaan Wanita Difable melalui Pelatihan Pembuatan Batik Bekerja Sama dengan Rumah Batik Berkah Jambi

Pengaruh Green Marketing dan Brand Awareness terhadap Purchase Decision pada The Body Shop

The The Effect of Consumer Characteristics and Lifestyle toward Purchase Decision

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