Analisis Strategi Pemasaran Terhadap Peningkatan  Penjualan

Sope, Akbar Saleh

doi:10.62421/jibema.v1i2.56

Cited by 4 publications

(3 citation statements)

References 1 publication

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“…Seventh, the journal researched by (Sope, 2023) points to look at in the examination of showcasing procedures to extend deals at the MSME Bany Shop Raha, Muna Rule. The center of this investigation is how showcasing methodologies impact expanding deals for Bany Shop MSMEs.…”

Section: Resultsmentioning

confidence: 99%

“…Moreover, market targeting is also considered an essential component of marketing strategies. By selecting the right market segments, companies can focus their resources on the most profitable and relevant segments (Syahfindra S et al, 2021;Sope, 2023). This strategy enables companies to build closer relationships with their customers, resulting in increased loyalty and customer satisfaction.…”

Section: Analysis and Discussionmentioning

confidence: 99%

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Exploring the Depths of Digital Marketing: A Systematic Literature Review on Segmentation, Targeting, Differentiation, and Positioning Strategies

Nashiroh,

Shiddiqy,

Hidayat

2024

IJBLE

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This research aims to find out in depth about digital marketing strategies, namely segmentation, targeting, positioning and differentiation strategies, using methods favorite announcing thing (Preferred Reporting Items) andmeta examinations (meta analysis) or commonly called the PRISMA method. using 4 (four) journal websites, namely Google Scholar, Sciencedirect, Emerald, and Taylor & Francis. The results of this research show that segmentation of a brand will have a sustainable competitive advantage. A product will have a competitive advantage if the product is considered important and unique by customers. Targeting is the process of evaluating each segment's attractiveness and then selecting one or more characteristics to serve. Targeting discusses the issue of how to select, select and reach the market.

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Section: Resultsmentioning

confidence: 99%

Section: Analysis and Discussionmentioning

confidence: 99%

Exploring the Depths of Digital Marketing: A Systematic Literature Review on Segmentation, Targeting, Differentiation, and Positioning Strategies

Nashiroh,

Shiddiqy,

Hidayat

2024

IJBLE

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“…However, facing increasingly fierce competition, formulating the right marketing strategies becomes crucial for the success of this business (Sope, A. S. 2023). Considering the unique characteristics and potential of this industry, this article aims to explore marketing strategies that can be applied by laundromat SMEs to strengthen their position in the market and achieve sustainable success.…”

Section: Introductionmentioning

confidence: 99%

Small but Mighty: Marketing Strategies for Msmes Laundromats

Wibisono,

Wahdiniwaty

2024

ICOBEST

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This research focuses on developing the right marketing strategy for Small and Medium-sized Enterprises (SMEs) Laundromats, using Panda Laundry Cikampek as a case study. The study employs various matrices such as IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), SWOT, and IE (Internal External) to identify the strengths, weaknesses, opportunities, and threats of the business, with the aim of formulating effective marketing strategies. Findings from this research indicate that Panda Laundry Cikampek has strengths such as Quality of Service to Consumer, Work Environment, Free Pick up and Drop off Within 1Km Radius, Owned Business Premises, Business Owners Carry out Direct Supervision, and Large Parking Lot Available. On the other hand, external evaluation factors indicate Potential Laundry Needs, The High Level of Public Consumption, Technological Development is Getting Faster, Availability of Water Sources, and Consumer Lifestyle Changes as opportunities for the business. Based on these results, the research aims to identify appropriate alternative marketing strategies for SMEs Laundromats.

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Analisis Strategi Pemasaran untuk Meningkatkan Penjualan pada PT. Anugerah Farm di Cabang Pasar Porong

Indri Novie Wulansari,

Nur Aini Anisa,

Komarun Zaman

2024

EKOMA

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Penelitian ini menganalisis penerapan strategi pemasaran 4P (Product, Price, Place, Promotion) di PT Anugerah Farm Porong, yang fokus pada peningkatan penjualan wortel. Melalui pendekatan modern dalam pertanian dan sistem sortir yang ketat, perusahaan menghasilkan produk berkualitas tinggi yang menarik secara visual. Strategi penetapan harga premium menciptakan nilai tambah dan menarik beragam segmen pasar, sementara perluasan jaringan distribusi dan penggunaan armada Freezer Truck memastikan aksesibilitas produk. Aktivitas promosi yang beragam, termasuk kampanye media sosial, berhasil meningkatkan kesadaran merek dan loyalitas pelanggan. Hasil penelitian menunjukkan bahwa penerapan strategi ini secara signifikan meningkatkan penjualan dan kepuasan konsumen. Rekomendasi untuk diversifikasi produk dan penguatan branding juga diusulkan untuk mendukung pertumbuhan berkelanjutan perusahaan. Penelitian ini memberikan wawasan tentang praktik pemasaran yang efektif dalam industri pertanian, serta kontribusi signifikan terhadap keberhasilan bisnis PT Anugerah Farm di pasar wortel.

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Analisis Strategi Pemasaran Terhadap Peningkatan Penjualan

Cited by 4 publications

References 1 publication

Exploring the Depths of Digital Marketing: A Systematic Literature Review on Segmentation, Targeting, Differentiation, and Positioning Strategies

Exploring the Depths of Digital Marketing: A Systematic Literature Review on Segmentation, Targeting, Differentiation, and Positioning Strategies

Small but Mighty: Marketing Strategies for Msmes Laundromats

Analisis Strategi Pemasaran untuk Meningkatkan Penjualan pada PT. Anugerah Farm di Cabang Pasar Porong

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