This article provides commentary on a recent survey (Levy & Peters, 2002) of students' views of the characteristics of the "best" college courses. Levy and Peters's study and conclusions were limited to only certain aspects of faculty, course, and student characteristics that students recognize are relevant when evaluating their academic experiences. Their results may be interpreted to promote a student-as-consumer model of higher education. I present results of a qualitative study to explicate the breadth of issues that should be considered when studying the impact of higher education on undergraduate students.The ongoing debate over the validity and utility of students' evaluations of teaching (reflects, to some degree, a struggle between the consumer or customer model of education and the view that students need and deserve to be challenged to succeed in college. A recent article in Teaching of Psychology (Levy & Peters, 2002) provided a new twist in this debate. Levy and Peters constructed and used a 24-item instrument to measure the characteristics students believed described the "best" college courses. They found that students endorsed courses that had a comfortable atmosphere, interesting content, and reviews before exams. Students preferred professors who had a sense of humor, were excited about the material, were entertaining, had a caring attitude, employed a variety of teaching techniques, communicated well, were not arrogant, were fair and approachable, and made students feel smart. Additionally, students preferred courses in which they received the grade they deserved and received a good grade. Levy and Peters reported that students did not prefer easy courses, did not prefer to give class presentations, and gave low ratings for courses that did not have in-class activities. Furthermore, students rated professors poorly when the instructor solely lectured and when professors asked students questions during class.Although the results presented by Levy and Peters offer some insights into certain aspects of student attitudes toward their instructors and courses, their methodology and interpretations are limited and problematic. First, the questionnaire and items failed to assess certain issues that may affect students' views of higher education, namely the quality of course information; the degree to which professors challenge students to demonstrate their understanding of, and their ability to make use of, such information; and the manner in