2017
DOI: 10.1177/2277975217733875
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Analysing and Prioritizing the Antecedents of Customer Shopping Experience Using Analytical Hierarchy Process (AHP) Modelling

Abstract: The aim of this study is to analyse and prioritize the antecedents of customer shopping experience to enhance the understanding of marketers about what their consumers really want. The construct of customer shopping experience in the consumer behaviour theory is a well acclaimed one and has been studied in several contexts with varied perspectives; however, the researchers seldom noticed any endeavour to prioritize the antecedents of the shopping experience from the experts’ viewpoint. The present study endeav… Show more

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Cited by 6 publications
(3 citation statements)
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References 102 publications
(125 reference statements)
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“…After calculating the priority weight for each factor known as within the construct weight, calculate the overall weight of each element concerning the goal described at the top level of the AHP model (Singh and Singh, 2018). In this progression, we determined the loads, the weight with the comparing order level and the overall load as the most significant order level, such as the objective or goal.…”
Section: Discussionmentioning
confidence: 99%
“…After calculating the priority weight for each factor known as within the construct weight, calculate the overall weight of each element concerning the goal described at the top level of the AHP model (Singh and Singh, 2018). In this progression, we determined the loads, the weight with the comparing order level and the overall load as the most significant order level, such as the objective or goal.…”
Section: Discussionmentioning
confidence: 99%
“…Clear and decisive government actions can provide a sense of security and stability, assuring the public that the necessary measures are being taken to manage the crisis. This can help alleviate panic and discourage excessive hoarding behaviors (Shri et al, 2023). Mixed Messaging or Inconsistent Control Measures: In situations where government communication is inconsistent, contradictory, or perceived as unreliable, panic buying can be exacerbated.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The in-store experiences may influence the consumer decisionmaking process in multiple ways. For example, the in-store environment may encourage emotional responses that govern the extent to which customers may spend money in an unplanned manner, also resulting in impulsive buying (Singh and Singh, 2018). Unintentional, unplanned, or bulk purchases may be a consequence of customers' exposure to favorable fragrances (Herrmann et al, 2013).…”
Section: Behavioral Outcomesmentioning
confidence: 99%