Analysing moderated mediation effects: Marketing applications

Borau, Sylvie; Akremi, Assâad El; Elgaaïed‐Gambier, Leïla; Hamdi-Kidar, Linda; Ranchoux, Charlotte

doi:10.1177/2051570715606278

Cited by 23 publications

(16 citation statements)

References 186 publications

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“…The interaction term FDGDP is a key variable of interest, and it will assist in analyzing whether FD influences HE directly or if the presence of FD affects the relationship between income and HE (Aguinis, Gottfredson, & Wright, 2011; Dawson, 2014). For more detail on this variable and its use in the analysis see Borau et al, (2015).…”

Section: Methodsmentioning

confidence: 99%

Financial development and health expenditure nexus: A global perspective

2020

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Empirical studies have established that financial development is an essential element of economic growth. It has also been established that rising national income has a positive impact on healthcare expenditure. Therefore, an empirical question is whether financial development increases healthcare expenditure for countries at all income levels. This paper examines the relationship between the level of financial development and healthcare expenditure from a global perspective for countries at different income levels for the period of 1995–2014. Common correlated effects mean group approach was employed to account for unobserved heterogeneity and cross‐section dependence in the large panel dataset of 159 countries. Additionally, mean group and fixed‐effects estimation approaches were used to measure the robustness of the relationship. The association was tested at different levels by sub‐grouping countries based on their income. The results indicate that the relationship between financial development and health expenditure is positive and significant. However, the results fluctuate considerably across income levels. The association becomes trivial when income levels rise, with low‐income countries showing stronger correlations. Rising incomes and public health expenditure, foster increasing expenditure on health more in countries with a lower level of corruption. Lastly, the statistical outcomes observed are subject to the choice of estimation techniques. Development in the financial sector influences per capita health expenditure positively, however, the association is more prominent for lower‐income countries. Policies are proposed to direct the gains from financial development towards healthcare to maximize society's welfare.

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Section: Methodsmentioning

confidence: 99%

Financial development and health expenditure nexus: A global perspective

2020

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“…However, as this assumption rarely holds in practice, fully understanding the mechanisms through which constructs influence each other requires considering the role of other variables that directly or indirectly impact specific relationships. The two most prominently applied approaches through which this impact can occur are mediation and moderation (e.g., Aguinis et al, 2017; Borau et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!

Sarstedt

Hair

Nitzl

et al. 2020

International Journal of Market Research

444

258

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Mediation and conditional process analyses have become popular approaches for examining the mechanisms by which effects operate and the factors that influence them. To estimate mediation models, researchers often augment their structural equation modeling (SEM) analyses with additional regression analyses using the PROCESS macro. This duality is surprising considering that research has long acknowledged the limitations of regression analyses when estimating models with latent variables. In this article, we argue that much of the confusion regarding SEM’s efficacy for mediation analyses results from a singular focus on factor-based methods, and there is no need for a tandem use of SEM and PROCESS. Specifically, we highlight that composite-based SEM methods overcome the limitations of both regression and factor-based SEM analyses when estimating even highly complex mediation models. We further conclude that composite-based SEM methods such as partial least squares (PLS-SEM) are the preferred and superior approach when estimating mediation and conditional process models, and that the PROCESS approach is not needed when mediation is examined with PLS-SEM.

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“…A moderated mediation analysis was therefore conducted to estimate the explanatory capacity of this model with regard to the speed of the sale (section 'Equations used in moderation and moderated mediation models' in Appendix 1). The bootstrapping technique to determine the precise nature of indirect effects (Hayes and Scharkow, 2013) was once again considered to be more rigorous than the approach used by Sobel (1982) or Baron and Kenny (1986) to study moderated mediation, and model 7 from Hayes's macro PROCESS was used (Borau et al, 2015).…”

Section: Field Study Resultsmentioning

confidence: 99%

‘Asymmetric revelation’ effect: The influence of an increased number of photos on mental imagery and behavioural responses depending on target market

Larceneux

Bezançon

Lefebvre

2018

Recherche et Applications en Marketing (English Edition)

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There has been little research exploring the effect of the number of photographs used to present a product, and the studies that have been carried out relate to experiments with a reduced number of non-informative photos. This article provides a first field study conducted on 3,658 real estate ads and shows that an increase in the number of photos decreases favourable behavioural responses for lower range properties, but has no effect in the case of higher range properties. This result is replicated and explained in an experimental study: for lower range properties, the addition of photos deteriorates the valence of mental images, decreases mental self-imagery and increases perceived worry. These variables explain the negative effect of the number of photos on behavioural responses. However, for higher range properties, the addition of photos – informative or not – does not improve behavioural responses. This ‘asymmetric revelation’ effect depending on the segment of the property market being targeted is discussed.

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Analysing moderated mediation effects: Marketing applications

Cited by 23 publications

References 186 publications

Financial development and health expenditure nexus: A global perspective

Financial development and health expenditure nexus: A global perspective

Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!

‘Asymmetric revelation’ effect: The influence of an increased number of photos on mental imagery and behavioural responses depending on target market

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