Analysing online reviews of restaurants in Malaysia: a novel approach to descriptive and predictive analytic

Khong, Kok Wei; Teng, Shasha; Butt, Mohammad Mohsin; Muritala, Babajide Abubakr

doi:10.1504/ijeb.2021.118491

Cited by 1 publication

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“…Social media offers tourists a platform to share their views, feelings, and sentiments about their experiences ( Li, Xu, Tang, Wang, & Li, 2018 ). Sentiment analysis is one of the most common techniques for analyzing online text data on social media ( Khong, Teng, Butt, & Muritala, 2021 ; Muritala, Sánchez-Rebull, & Hernández-Lara, 2020 ) and at a relatively low cost ( Neri, Geraci, & Camillo, 2010 ). Sentiment analysis and opinion mining are used interchangeably ( Feldman, 2013 ), although the use of the term “opinion mining” has been declining in the tourism and hospitality literature ( Muritala et al, 2020 ).…”

Section: Methodsmentioning

confidence: 99%

#CoronavirusCruise: Impact and implications of the COVID-19 outbreaks on the perception of cruise tourism

Muritala

Hernández‐Lara

Rebull

et al. 2022

Tourism Management Perspectives

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Early in the COVID-19 pandemic, the Diamond Princess became the center of the largest outbreak outside the original epicenter in China. This outbreak which left 712 passengers infected and 14 dead, followed by subsequent outbreaks affecting over one-third of the active ships in the cruise industry's global fleet, quickly became a crisis that captured public attention and dominated mainstream news and social media. This study investigates the perception of cruising during these outbreaks by analyzing the tweets on cruising using Natural Language Processing (NLP). The findings show a prevalent negative sentiment in most of the analyzed tweets, while the criticisms directed at the cruise industry were based on perceptions and stereotypes of the industry before the pandemic. The study provides insight into the concerns raised in these conversations and highlights the need for new business models outside the pre-pandemic mass-market model and to genuinely make cruising more environmentally friendly.

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