“…Many detailed studies exist examining the carbon footprint reductions afforded by various green actions, e.g. shifting diets (Alexander, Brown, Arneth, Finnigan, & Rounsevell, 2016;Coley, Goodliffe, & Macdiarmid, 1998;Hoolohan, Berners-Lee, McKinstry-West, & Hewitt, 2013;Springmann et al, 2016;Stehfest et al, 2009;Tukker et al, 2011;Vranken, Avermaete, Petalios, & Mathijs, 2014;Westhoek et al, 2014), changing transport behaviour (Greening, 2004;International Energy Agency, 1997;Roth & Kåberger, 2002), household purchasing (Bin & Dowlatabadi, 2005;Duarte et al, 2015;Liu, Daily, Ehrlich, & Luck, 2003;Minx et al, 2009;Munksgaard, Pedersen, & Wier, 2000;Zacarias-Farah & Geyer-Allély, 2003) disposal (Beylot, Vaxelaire, & Villeneuve, 2015;Lave, Hendrickson, & McMichael, 1994) and energy use (McKenna, Hofmann, Merkel, Fichtner, & Strachan, 2016) patterns, and so on. There are also many studies which decompose the average per capita carbon footprint in countries into categories in a static way, i.e.…”