Analysing the Overseas Spread of Chinese Songs on TikTok Using Textual Analysis

Abstract

The prevalence of short videos around the world, especially the huge success of TikTok overseas, has provided a brand-new opportunity for the spread of Chinese culture and China’s national image. Chinese songs, with their natural communication attributes and carrying Chinese cultural values, have spread rapidly around the world using TikTok as a communication platform and have crossed language and cultural barriers, touching people’s hearts deeply. It is with this unique charm that Chinese songs have successfully attracted the love and attention of overseas people through TikTok. In this era, the communication of China’s national image should proactively seize the opportunities of this era, make full use of various emerging communication platforms and channels, change the passive situation of overseas communication of the national image in the past, and take a more active and proactive attitude to show the world China’s charisma and elegance, so as to enable the world to better understand China’s culture, values, and development achievements.