This paper examines the driving forces of big data analytics in the telecom domain and the benefits it offers. We provide example use cases of big data analytics and the associated challenges, with the hope to inspire new research ideas that can eventually benefit the practice of the telecommunication industry.Keywords: Big data, Analytics, Telecom, QoE
I . I N T R O D U C T I O NThere has been much hype about big data analytics -a collection of technologies, including the Hadoop distributed file system, NoSQL databases, and machine learning tools. One study estimated that it can generate hundreds of billions of dollars of value across industries [1]. Another study reported that 75 of telecom operators surveyed would implement big data initiatives by 2017 [2]. Every operator is seeking new ways to increase operational efficiency and marketing effectiveness by leveraging big data technologies. But the question is how does big data analytics differ from prior arts such as data warehousing and statistical methods, in terms of the capabilities of uncovering insights from large volume of datasets? What are the compelling use cases in telecom, and what are the challenges?This paper provides a retrospect on how telecom operators have been striving, before the era of big data, to analyze large volumes of data in order to support their business and operation. We then examine the driving forces of big data analytics in the telecom domain and the benefits it offers. Finally we provide example use cases of big data analytics and the associated challenges, with the hope to inspire new research ideas that can eventually benefit the practice of the telecommunication industry. Corresponding author: C. Chen Email: cchen@iconectiv.com processing (OLAP), and data mining are adopted by telecom carriers to improve operation efficiency and user experience. To appreciate that, it helps to understand how a telecom network is managed. Figure 1 shows a simplified telecom management framework adopted from the TM Forum [3]. The framework contains three horizontal layers -resource, service, and customer, spanning across two vertical perspectives -infrastructure & product and operations. Examples of big data analytics use cases are shown in places according to their nature.The resource layer includes activities related to network build-out, planning, and monitoring. Operators constantly monitor performance of the networks (including user devices and network devices such as routers, switches, base stations, etc.) in order to assure smooth operation. Data collected at this layer includes alarms generated by the network devices and key performance indicators (KPIs) such as packet loss ratio, latency, traffic load, etc. The datasets support use cases for network planning, capacity management, and fault management.The service layer includes activities related to provisioning of user services (voice, data, and video). It also supports proactive monitoring and reactive diagnostics required by service-level agreements -a contractual agreement betw...