Proceedings of the 2017 3rd International Conference on Social Science and Higher Education 2017
DOI: 10.2991/icsshe-17.2017.144
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Analysis and Research on Data of Xiaomi Strategy in Colleges - Based on research from colleges in South Hunan Province

Abstract: Abstract-Since Xiaomi technology company ("MI" for short) was founded in 2010; it has entered into an increasingly competitive mobile market by means of MI chat and MIUI system. After its establishment, it mainly focuses on those consumers who can effectively accept new technology, and with low or middle income. MI has gained masses of faithful consumers (commonly known as 'MI fans') with the concept of 'MI community '. From its release of the first mobile phone in 2011, it has achieved unprecedented sales per… Show more

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